Mumbai, March 31, 2005: D'damas the flagship brand from the house of {{Gitanjali Group}}, one of the largest manufacturers of diamonds in India, yesterday announced a month long brand promotion called 'It's raining diamonds' in association with the Leela group of Hotels. To kick-start this initiative, models displaying elegant and contemporary D'damas jewellery sashayed down the ramps at The Leela. %% The three city initiative to be held in Mumbai, Bangalore and Goa will kick start in the first week of April wherein people visiting the Leela Hotel will have an opportunity to sin diamonds from the various D'damas jewellery ranges.........so what are you waiting for... this summer? celebrate diamonds with D'damas. %% Under the 'It's raining Diamonds' initiative lucky diners at {{Jamavar}}, the Indian specialty restaurant across the Leela properties will go home with D'damas jewellery by the hour.

Taking from the concept of the fortune cookie every cheque would be accompanied by a 'fortune diamonds' will have a silver foil instead of a fortune strip to indicate the winner. There are close to 250 D'damas diamonds from its various brands that would be showered on lucky winners. %% Speaking on the occasion, {{Dharmesh Sodha}}, President, D'damas said, "We are pleased to partner with the Leela Group who, like us, are known for their industry. Through this promotion we plan to reach out to markets like Banglaore and Goa which are growing fast." %% Additionally D'damas will have exhibitions in Mumbai and Bangalore at the Leela properties.

Enchantress Celina Gives D'damas a Head Start in Ahmedabad

{{One of the Largest Chain of Branded Jewellery Opens First Exclusive Showroom in the City }}

Ahmedabad, March 30, '05: This summer it's going to be diamonds and gold all the way for Ahmedabad! The {{Gitanjali Group}}, one of the largest manufacturers of diamonds and one of India's leading DTC Sightholders, opened its first exclusive jewellery store under its brand D'damas in Ahmedabad today. The gorgeous Bollywood star {{Celina Jaitely}} - the Brand ambassadress for {{D'damas}} inaugurated this exclusive store located at C.G.Road, in the heart of the city. %% The D'damas store will house close to 15 D'damas collections offering over 2,000 designs of distinctive jewellery in gold and diamonds. The intricately sculpted pieces of jewellery are available in white and yellow gold, complemented with different styles of finish in matt and frost by craftsmen from India and Italy. D'damas wishes to cater to the consumer's needs at all price points hence has come to the city with products that range from Rs. 1,000 up to Rs. 300,000. %% Speaking on the occasion, {{Dharmesh Sodah}}, President, D'damas said, "We are very pleased to open our first flagship store in Ahmedabad. We have been present in the city for the last 2 years through shop-in-shops. This launch is in keeping with the outstanding response we have received from this market. At the same time this launch goes to show the commitment and faith the Gitanjali Group and brad has in this booming market, which over the years is considered a very crucial market for retailers and at par with Mumbai."

The D'damas store will stock diamonds and gold collections. The diamond range includes the Vivaaha (the diamond ring collection), DAMAS Solitaire collection, an exclusive line of signature diamond solitaires inspired by the "BIG B", the IIFA Glitterati range, a line of jewellery inspired by filmstars, D'damas Origin, a range of diamond jewellery inspired by nature, endorsed by Miss Universe - {{Jennifer Hawkins}}. %% D'damas Bridal Wear rage, D'damas Unique Setting range, D'damas Occasion Wear range which comprises diamond and gold jewellery and D'damas Victoria's Desire Collection which comprises complete diamond jewellery sets at very attractive prices. The gold range comprises 'D'damas Collection G, a collection of funky, playful jewellery pieces for the contemporary working woman of today. Gold Expressions range designed by renowned India goldsmiths in association with The World Gold Council. %% D'damas range comprises ornaments like pendants, earrings, chains, necklaces, bangles, bracelets and sets. D'damas offer a certificate from International Gemmological Institute with every diamond jewellery product. D'damas has a whole host of Brand Ambassadors for their various products. These include {{Amitabh Bachchan, Suneil Shetty, Akshay Kumar, Mahima Chaudhary, Celina Jaitely, Simran, Lara Dutta}} and formal Miss Universe {{Jennifer Hawkins}}.