%% Tara Jewellers, the retail arm of Tara Jewels Limited, an integrated player from jewellery manufacturing to jewellery retailing, recently launched their new format store in Indore. %% The new store in Indore sprawls at almost 1650 square feet.The store has been designed by international design consultancy, Fitch, with an inviting decor in shades of purple that makes the store warm and welcoming, yet in complete harmony with the contemporary furniture, bold displays and modern lighting that are designed to bring out the best in the jewellery. %% In addition to the wide variety of trendy and stylish collections and pieces, Tthe store offers customer centric services such as immediate and no-cost repair, 100% buy-back guarantee* and customization for festive occasions like Diwali, Navratri, Akshay Tritiya et al. %% Clients have the opportunity to get up close and personal with the pieces that are showcased on the browse wall with the collections displayed vertically for the best browsing experience. An ‘open’ workshop enables clients to see the ‘behind the scenes’ of Tara’s craftsmanship and also watch any changes or repairs in utmost transparency. The store staff uniforms are especially designed by celebrated fashion designer Rajesh Pratap Singh. %% Speaking on the occasion, Vikram Raizada, Executive Director Marketing, Retail & Business Development, Tara Jewels Limited says, “We believe the retail revolution has opened the flood gates for national and international brands to make inroads into the Indian market, offering the customers creativity and innovation. This has made branded jewellery the new market mantra which promises to suit the needs and budget of every Indian pocket. %% At Tara Jewellers, it has always been our endeavor to encourage customers to make an informed decision. We want to build consumer confidence and replace trust with knowledge. In light of this, we have not only introduced, 100% buy back policy on all our diamond jewellery but we also assure hallmarked gold and certified diamonds. %% With our new format store, we look forward to changing the way people shop for jewellery in India. We are delighted to bring the Tara Jewellers experience to Indore. Currently we have 31 stores across 19 cities in Northern, Central and Western India.” %%