Calicut witnessed twilight of sparkles and opulence as Forevermark, from the De Beers group of companies, announced its enduring association with Malabar Gold. Multi-talented and state award winner actress Kavya Madhavan graced the occasion by unveiling the new collection with Forevermark diamonds.%% Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. To celebrate the launch of Forevermark in Calicut some of the truly exceptional diamonds and jewellery pieces were showcased. Being the most trusted jewellery brand name in India with over 100 plus retail outlets, Malabar Gold previewed a stunning diamond jewellery collection inspired by current trends. The collection was a unique blend of classic and contemporary designs, meant for all occasions, and age groups.%% To showcase the brilliance and fire of the diamond there was a unique black room created where an exceptional Forevermark 6.11 carat diamond was displayed with a laser light being allowed to pass through the diamond. The refraction of light in the diamond in the black room looked spectacular.Additionally a 3D hologram displayed the splendid journey of a Forevermark diamond from mines to finger. %% Kavya looked gorgeous in Forevermark jewellery. She said, “Forevermark signifies beauty, inspiration and integrity that every woman stands for. Forevermark diamonds are truly exceptional, and stand out for their elegance and promise of quality, on the other hand Malabar Gold have a great reputation in the industry and are known for their artistic designs; I am sure this collaboration is a perfect melange and will excite a modern Indian women to indulge in diamond jewellery.%% Sachin Jain, President, Forevermark India states, “We are delighted to introduce Forevermark diamonds and its unique promise to an artistic city of Calicut which is also known for truth and trust, precisely what Forevermark signifies. Forevermark is a diamond brand that will offer today’s Indian diamond purchasers, quality, integrity and inspiration; and we believe these attributes will appeal to the customers. We are also pleased to partner with Malabar Gold for our mutual passion for diamonds. Malabar Gold is like an extended family for Forevermark as they have been supportive since inception. We both share mutual passion for diamonds and hope to bring an exceptionally elite experience to our valued customers in Calicut”.%% O. Asher, Executive Director, Malabar Group of Companies commented, “It’s an honour and a matter of pride to partner with Forevermark, which is the leading diamond brand from De Beers. Forevermark is a promise to all the valued customers of the city who want to possess diamonds without worrying about quality and authenticity. Inspired by timeless Indian motifs and crafted to perfection, the current collection is specially designed to suit the Indian sensibilities. We hope this association will enhance our customer’s experience and will offer them the best in diamond jewellery”.%%