After celebrating their 110th anniversary of heritage, Ghanasingh Be True is ready with their dazzling new collection for this wedding season. The brand proudly launches their stunning new Bridal Collection called “Be True Bride” with an exquisite bouquet of jewellery pieces bound to leave any bride sparkling on her big day. They present this collection for the contemporary and elegant. %% Marketing director, Krishaa Ghanasingh conveys, “My marriage has been the most emotional moment of my life and I believe most brides feel that way. It’s the embankment of a completely new experience mixed with heightened exhilaration and heightened anxiety. We want to be a part of this joy! This range of designs beautifully depicts the emotions of the bride who might have a bold outlook towards life but is always a shy princess at the altar.”%% The ensemble includes stunning Chaandbalis, Rani haar, Kadas, fusion bridal sets etc which are intricately designed in uncut diamonds, Burmese rubies, Southsea pearls, Columbian emeralds, textured gold and gemstones. These new pieces brilliantly capture the significance of Indian culture in vibrant tones giving that perfect feeling of love and celebration. Each piece is not just crafted to precision but also compassion. These designs take us into a mystical journey of the brand which has influenced a lot of international design philosophies in their masterpieces. %% Talk about past, present or future, what a bride truly looks for is that once in a lifetime experience when it comes to her wedding jewellery. Everything about that is magical and of a certain level of standard and expectation. The team at Ghanasingh Be True is very sensitive to this requirement. Designs are made on the basis of the wife to be’s own style and personality. The process is time consuming yet clearly drafted. Ghanasingh Be True Jewellery Salon makes this a special customized experience for brides depending on their likes and dislikes. %% Speaking on the new bridal collection, Gautam Ghanasingh Says, “Our New Jewellery Salon was planned with the finest detail with an aim of giving a gratifying customer experience. My wife Krishaa and I do not just showcase our collections to our clients but also connect to their moment of happiness. Women are extremely emotional about every little detail of their wedding ensemble. Our goal is to satisfy the finest tastes and these elegant pieces reflect sophistication to timeless style. The intricate designs beautifully connect to the traditional roots but the modern twist gives every piece a distinct and desired unique look. This is one of our endeavors, to craft jewellery that appeals to the international taste and caters to a global audience”