A Grand Experience - Kalyan Jewellers

Star-studded inauguration is not the only blaze of Kalyan Jewellers’ flagship showroom in Chennai. Apart from its huge size in terms of space and investment, it has much more to offer. Kunjal Karaniya brings you the USP of this new store.

Post By : IJ News Service On 27 May 2015 11:26 AM

Chennaiites thronged to the much awaited launch of Kalyan Jewellers’ first showroom in Chennai. Kalyan Jewellers’ brand ambassadors and mega stars of Indian celluloid Amitabh Bachchan, Aishwarya Rai Bachchan, Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu regaled the crowd at the inauguration of Kalyan Jewellers’ 50th showroom in South India and 78th store globally. Kalyan Jewellers has invested close to Rs. 200 crore in this flagship store at T Nagar, South Indian jewellery hub. This is also the largest investment by any jeweller in a single showroom across the country. Highlighting the USP of this new store, T.S. Kalayanaraman, Chairman & Managing Director, KalyanJewellers said, “The USP is that our new showroom is the largest of our showrooms with a square footage of 40,000. This is also our flagship showroom in Chennai, a market we have been waiting patiently to enter.” The showroom can accommodate up to 500 customers at any given time. It also has parking space for 200 cars and 300 two-wheelers. “We have ample parking space with valet service to ensure the customers do not have to worry about their vehicles, especially in a crowded area like T Nagar. We have also handpicked 500 of our best sales persons who can speak ten languages to explain the nuances of jewellery and educate customers on extracting value from their purchase,” he added. Customers can also access a private lounge through prior appointment for an exclusive experience. A designated children’s play area inside the showroom creates an inclusive and comfortable shopping environment for families. “A private lounge on prior booking is also available at the showroom. Another unique facility the new Kalyan showroom provides is a children’s play area. Our customers are ensured their little ones are safe and entertained while they make purchases,” he informed. “We have realised over the years that customers do not like waiting for someone to attend to them. Also a cramped showroom is not really a place someone would like to shop. Customers need to have their time and space as buying jewellery is not an easy task,” he explained. Hence, the size of the showroom is 40,000 sq ft. It has three floors with a reception area on the ground floor. Gold jewellery is displayed on the first floor. The diamond collection is displayed on the second floor and the silver on the third. The private lounge is on the first floor and the children’s play area on the second. Based on this learning, the showroom is designed to ensure the customers have the best shopping experience possible. The large size of the showroom also allows the customers to move around the showroom freely and not feel claustrophobic. “All these are a few value adds we provide to make shopping at Kalyan easy,” he proudly exclaimed.

Talking about the jewellery offered at the store, he shared, “Since Kalyan has a pan India presence, the range includes bespoke designs from across India. Apart from wide ranging designs, we also have a new affordable diamond range starting from Rs 8000 only. Our approach is to cater to local tastes. For instance, the jewellery that people in Tamil Nadu wear is completely different from what is worn in Delhi. We have five sub-brands for gold, named Floret - Flower based designs, Tamas – colour based designs, Rang - precious stones jewellery, Eterna – traditional jewellery, and Sankalp – bridal jewellery.Our diamond portfolio has six sub brands – Anokhi - uncut diamonds, Sakshi - diamond studded mangalsutra, Bliss - duo bands for couples, Amore - diamonds for youth, White Mistry - platinum with diamonds, and Antara - bridal diamond wear.” The jewellery itself has been curated by in-house design teams to fulfill distinct needs of the local communities. The showroom displays 600 kg of jewellery and offers a wide variety of more than 5,00,000 contemporary and traditional designs. “We source most of our designs from a large network of artisans and have over 2,000 contract manufacturers. At present, we offer gold, silver, diamond and platinum jewellery. We will also be increasing our product portfolio by offering more choices in the bespoke design segment and affordable studded jewellery to customers. We are also exploring entry into accessories,” he added. Coming to the customer policies, he said, “There are many policies and initiatives that we come up with on regular basis.” Kalyan Jewellers was the first to introduce the Customer Loyalty Programme in jewellery retailing with a host of benefits. A one-time purchase of Rs 1000 in any of our Kalyan Jewellers outlets, qualifies as a customer for the programme. The card offers a host lifetime benefits in addition to the usual points accrual, which can be redeemed at any time later. “Everyday 10 customers are chosen at random from our customer base and I personally speak with them. I ask them about their experience while shopping at any of our Kalyan showrooms and also make a note of their suggestions, if any. This helps me connect with our customers directly to understand how to service them better. Also gives us an idea of how requirements change over time and geographies to ensure the best shopping experience,” he explained. Kalyan Jewellers employs over 8000 people that have been trained to have a focused approach on employee engagement and satisfaction. On this he proudly summed up, “Our employees are highly engaged and we have the lowest attrition in the industry at less than 1 per cent.”

Chennaiites thronged to the much awaited launch of Kalyan Jewellers’ first showroom in Chennai. Kalyan Jewellers’ brand ambassadors and mega stars of Indian celluloid Amitabh Bachchan, Aishwarya Rai Bachchan, Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu regaled the crowd at the inauguration of Kalyan Jewellers’ 50th showroom in South India and 78th store globally. Kalyan Jewellers has invested close to Rs. 200 crore in this flagship store at T Nagar, South Indian jewellery hub. This is also the largest investment by any jeweller in a single showroom across the country. Highlighting the USP of this new store, T.S. Kalayanaraman, Chairman & Managing Director, KalyanJewellers said, “The USP is that our new showroom is the largest of our showrooms with a square footage of 40,000. This is also our flagship showroom in Chennai, a market we have been waiting patiently to enter.” The showroom can accommodate up to 500 customers at any given time. It also has parking space for 200 cars and 300 two-wheelers. “We have ample parking space with valet service to ensure the customers do not have to worry about their vehicles, especially in a crowded area like T Nagar. We have also handpicked 500 of our best sales persons who can speak ten languages to explain the nuances of jewellery and educate customers on extracting value from their purchase,” he added. Customers can also access a private lounge through prior appointment for an exclusive experience. A designated children’s play area inside the showroom creates an inclusive and comfortable shopping environment for families. “A private lounge on prior booking is also available at the showroom. Another unique facility the new Kalyan showroom provides is a children’s play area. Our customers are ensured their little ones are safe and entertained while they make purchases,” he informed. “We have realised over the years that customers do not like waiting for someone to attend to them. Also a cramped showroom is not really a place someone would like to shop. Customers need to have their time and space as buying jewellery is not an easy task,” he explained. Hence, the size of the showroom is 40,000 sq ft. It has three floors with a reception area on the ground floor. Gold jewellery is displayed on the first floor. The diamond collection is displayed on the second floor and the silver on the third. The private lounge is on the first floor and the children’s play area on the second. Based on this learning, the showroom is designed to ensure the customers have the best shopping experience possible. The large size of the showroom also allows the customers to move around the showroom freely and not feel claustrophobic. “All these are a few value adds we provide to make shopping at Kalyan easy,” he proudly exclaimed.

Talking about the jewellery offered at the store, he shared, “Since Kalyan has a pan India presence, the range includes bespoke designs from across India. Apart from wide ranging designs, we also have a new affordable diamond range starting from Rs 8000 only. Our approach is to cater to local tastes. For instance, the jewellery that people in Tamil Nadu wear is completely different from what is worn in Delhi. We have five sub-brands for gold, named Floret - Flower based designs, Tamas – colour based designs, Rang - precious stones jewellery, Eterna – traditional jewellery, and Sankalp – bridal jewellery.Our diamond portfolio has six sub brands – Anokhi - uncut diamonds, Sakshi - diamond studded mangalsutra, Bliss - duo bands for couples, Amore - diamonds for youth, White Mistry - platinum with diamonds, and Antara - bridal diamond wear.” The jewellery itself has been curated by in-house design teams to fulfill distinct needs of the local communities. The showroom displays 600 kg of jewellery and offers a wide variety of more than 5,00,000 contemporary and traditional designs. “We source most of our designs from a large network of artisans and have over 2,000 contract manufacturers. At present, we offer gold, silver, diamond and platinum jewellery. We will also be increasing our product portfolio by offering more choices in the bespoke design segment and affordable studded jewellery to customers. We are also exploring entry into accessories,” he added. Coming to the customer policies, he said, “There are many policies and initiatives that we come up with on regular basis.” Kalyan Jewellers was the first to introduce the Customer Loyalty Programme in jewellery retailing with a host of benefits. A one-time purchase of Rs 1000 in any of our Kalyan Jewellers outlets, qualifies as a customer for the programme. The card offers a host lifetime benefits in addition to the usual points accrual, which can be redeemed at any time later. “Everyday 10 customers are chosen at random from our customer base and I personally speak with them. I ask them about their experience while shopping at any of our Kalyan showrooms and also make a note of their suggestions, if any. This helps me connect with our customers directly to understand how to service them better. Also gives us an idea of how requirements change over time and geographies to ensure the best shopping experience,” he explained. Kalyan Jewellers employs over 8000 people that have been trained to have a focused approach on employee engagement and satisfaction. On this he proudly summed up, “Our employees are highly engaged and we have the lowest attrition in the industry at less than 1 per cent.”

Chennaiites thronged to the much awaited launch of Kalyan Jewellers’ first showroom in Chennai. Kalyan Jewellers’ brand ambassadors and mega stars of Indian celluloid Amitabh Bachchan, Aishwarya Rai Bachchan, Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu regaled the crowd at the inauguration of Kalyan Jewellers’ 50th showroom in South India and 78th store globally. Kalyan Jewellers has invested close to Rs. 200 crore in this flagship store at T Nagar, South Indian jewellery hub. This is also the largest investment by any jeweller in a single showroom across the country. Highlighting the USP of this new store, T.S. Kalayanaraman, Chairman & Managing Director, KalyanJewellers said, “The USP is that our new showroom is the largest of our showrooms with a square footage of 40,000. This is also our flagship showroom in Chennai, a market we have been waiting patiently to enter.” The showroom can accommodate up to 500 customers at any given time. It also has parking space for 200 cars and 300 two-wheelers. “We have ample parking space with valet service to ensure the customers do not have to worry about their vehicles, especially in a crowded area like T Nagar. We have also handpicked 500 of our best sales persons who can speak ten languages to explain the nuances of jewellery and educate customers on extracting value from their purchase,” he added. Customers can also access a private lounge through prior appointment for an exclusive experience. A designated children’s play area inside the showroom creates an inclusive and comfortable shopping environment for families. “A private lounge on prior booking is also available at the showroom. Another unique facility the new Kalyan showroom provides is a children’s play area. Our customers are ensured their little ones are safe and entertained while they make purchases,” he informed. “We have realised over the years that customers do not like waiting for someone to attend to them. Also a cramped showroom is not really a place someone would like to shop. Customers need to have their time and space as buying jewellery is not an easy task,” he explained. Hence, the size of the showroom is 40,000 sq ft. It has three floors with a reception area on the ground floor. Gold jewellery is displayed on the first floor. The diamond collection is displayed on the second floor and the silver on the third. The private lounge is on the first floor and the children’s play area on the second. Based on this learning, the showroom is designed to ensure the customers have the best shopping experience possible. The large size of the showroom also allows the customers to move around the showroom freely and not feel claustrophobic. “All these are a few value adds we provide to make shopping at Kalyan easy,” he proudly exclaimed.

Talking about the jewellery offered at the store, he shared, “Since Kalyan has a pan India presence, the range includes bespoke designs from across India. Apart from wide ranging designs, we also have a new affordable diamond range starting from Rs 8000 only. Our approach is to cater to local tastes. For instance, the jewellery that people in Tamil Nadu wear is completely different from what is worn in Delhi. We have five sub-brands for gold, named Floret - Flower based designs, Tamas – colour based designs, Rang - precious stones jewellery, Eterna – traditional jewellery, and Sankalp – bridal jewellery.Our diamond portfolio has six sub brands – Anokhi - uncut diamonds, Sakshi - diamond studded mangalsutra, Bliss - duo bands for couples, Amore - diamonds for youth, White Mistry - platinum with diamonds, and Antara - bridal diamond wear.” The jewellery itself has been curated by in-house design teams to fulfill distinct needs of the local communities. The showroom displays 600 kg of jewellery and offers a wide variety of more than 5,00,000 contemporary and traditional designs. “We source most of our designs from a large network of artisans and have over 2,000 contract manufacturers. At present, we offer gold, silver, diamond and platinum jewellery. We will also be increasing our product portfolio by offering more choices in the bespoke design segment and affordable studded jewellery to customers. We are also exploring entry into accessories,” he added. Coming to the customer policies, he said, “There are many policies and initiatives that we come up with on regular basis.” Kalyan Jewellers was the first to introduce the Customer Loyalty Programme in jewellery retailing with a host of benefits. A one-time purchase of Rs 1000 in any of our Kalyan Jewellers outlets, qualifies as a customer for the programme. The card offers a host lifetime benefits in addition to the usual points accrual, which can be redeemed at any time later. “Everyday 10 customers are chosen at random from our customer base and I personally speak with them. I ask them about their experience while shopping at any of our Kalyan showrooms and also make a note of their suggestions, if any. This helps me connect with our customers directly to understand how to service them better. Also gives us an idea of how requirements change over time and geographies to ensure the best shopping experience,” he explained. Kalyan Jewellers employs over 8000 people that have been trained to have a focused approach on employee engagement and satisfaction. On this he proudly summed up, “Our employees are highly engaged and we have the lowest attrition in the industry at less than 1 per cent.”

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