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Jewellery Inventory- Are you planning jewellery retailers for the upcoming bridal season? Kavita Parab spoke to few leading jewellery retailers who have some valuable tips on upcoming styles and designs that would rule the bridal season.

Post By : IJ News Service On 24 September 2015 5:47 PM

Design/styles prediction for the upcoming bridal season
Arif Padiath: According to Zoya's designers, the international trend for the season is statement pieces with fine intricate work. The new Zoya Wedding Collection features classics with a contemporary twist. The collection is themed on floral patterns in fine diamonds with gold embellishments, all reminiscent of delicate leaves, cascading vines and dainty flowers. Saurabh Gadgil: For Indian brides, their choice of bridal jewellery does not change with season. People prefer heavy jewellery for weddings, irrespective of the trend, fashion or season. From unconventional jadau to meenakari work, glittering diamond-studded pieces to statement heirloom jewellery, the trends and styles for the bridal season depend purely on customers’ personal preferences. Some prefer light weight contemporary jewellery in platinum and gold, while others demand chunky neckpieces and studded jewellery for their wedding day and other functions.
Since wedding jewellery is preferred as an investment that is treasured for life, customers look at various factors such as prices of gold and other metals and precious stones apart from the design factor, in order to buy the finest jewellery best suiting to their budgets. Sanjay Jagwani: The bridal collection from Notandas Jewellers is a combination of various designs in diamonds, gold and precious and semi-precious stones. The bride today has her preferences while wearing her bridal jewellery. A bride that swears by the magic of' diamonds, cannot do without a pair of diamond hoops, diamond drop earring, multiple diamond bracelets and big bold cocktails rings. Traditional jewellery including Kundan, polki and Jadau, colored stones and Mina Kari are hot! We draw inspirations from various interactions from our clients, clients are the ultimate inspirations, and keeping this in mind we have created this entire collection. Sumit Anand: According to me, clean straight lined designs with minimalistic approach would be ruling the upcoming bridal season. It would be more about simple yet glamorous approach in designs.

Trends: Gold or Diamonds
Arif Padiath: Wedding jewellery or bridal jewellery is bought as a trousseau that is treasured lifelong. Earlier people bought predominantly gold jewellery as it was seen as the best store of value. With a number of people getting increasingly conscious of design and aesthetic, diamonds are becoming very popular. We have seen the market grow each year and with diamond prices also rising, people are looking to diamond purchases for both consumption and investment. Also at Zoya, we have a very solid, clearly articulated buy back policy that takes away a lot of the risks associated with the traditional buying process of diamonds. Saurabh Gadgil: I think both gold and diamonds are in trend with the Indian brides depending on the different cultural weddings. Pure gold jewellery is always the first preference with the customers but platinum and rose gold jewellery are also getting tremendous response day by day. Brides now look at customized and contemporary designs that match with their outfits for the D-day. Colored gemstones, polki diamonds, pearls add a bling to the traditional gold jewellery and an extravagance to the entire bridal look. Also with the stability in the diamond prices, we are receiving pre orders for customized bridal jewellery from our customers for the upcoming wedding season. Sanjay Jagwani: As time is changing so are the trends in jewellery changing with the types of stones and metals used in making these beautiful ornaments. Even though brides are picking up the antique finished gold pieces in a big way there is a massive demand for one precious stone jewellery too that are eye-catching. A bride’s jewellery collection is incomplete without a regal gold set. Traditional gold and diamond designs have been adorning a bride since time immemorial. After all the brides jewellery should be such that is sure to be a head turner on the big-day. Sumit Anand: Gold is gold as in Indian perception to buy it for various auspicious & investment reservations. Given a choice to youth, then more than 70 per cent opt for Diamonds. As per my experience, on an average 65 per cent Gold & 35 per cent Diamonds would be preferred this season.

Colour of the Season
Arif Padiath: For jewellery – it is diamonds and gold, with use of other stones in traditional work like kundan and polki. Saurabh Gadgil: Bridal jewellery with bright coloured gemstones like emeralds & rubies are most popular as they go well with most Indian traditional colours, occasions and cultures. Sanjay Jagwani: The theme for jewellery fashion this season is all mix and match. Fancy and combination of different jewellery colors in the form of different gemstones colours along with white gold add sparkles to your clothes even if you are dressed up in a very simple way. The latest colour trends that are seen in jewellery are: Blue Sapphires, Champaign diamonds, Rubies, Emeralds & Tourmalines. Tahiti Pearls are also in trend now days. Diamonds and emerald and rubies have been the best at the red carpet. Sumit Anand: Ruby is the king so anything from the family of Pink will be the colour of the season. Marketing & Sales Strategies
Arif Padiath: Firstly, I think it is necessary to have a wide enough selection as trousseaus are planned across several functions and then to be worn for years after. Zoya is the only corporate brand that introduces a collection each season. The collections have a design focus that is very unique, from the lamps of the Ganga Aarti in our best-selling Banaras Collection to the far more traditional feel of the Jewels of the Rajputana or the intricate, contemporary feel of our most recent Lace collection - Zoya has a piece for every mood. We've also recently launched the Wedding Collection. The collection is presented specifically with a bride’s trousseau in mind, with a mix of statement pieces for this most special day along with an array of elegant and versatile necklaces, rings, bracelets and earrings that would fit both contemporary and classic wear. Saurabh Gadgil: Every year we come up with festive offers and promotions to delight our customers with best quality jewellery designs at discounted rates. Our Mangalsutra Mahotsav is one of the biggest promotional events where we offer discounts on the making charges of up to 30 per cent off on Mangalsutra gold and 75 per cent off on diamond pendants across all P.N. Gadgil Jewellers stores in India. It takes place in the 2nd quarter of every financial year as the wedding season begins thereafter. Our customers wait for the mahotsav to begin and we receive great response and huge sales from this promotion every year. We add additional array of designs every year to delight out valued customers. Sanjay Jagwani: We at Notandas Jewellers are running CRM activities where we send automated SMS and email reminders about new offers and collection. We also invite our clients and key customers for our special collection launch and Bridal collection is one of them to build client-brand relationship. Sumit Anand: Yes, lots of incentives are in store as we believe in sharing and understanding customers need. Based on these two milestones, we plan our strategies.

Feel Good Factor for Customers
Arif Padiath: Buying a Zoya creation is an indulgence. It is meant for the woman who is a connoisseur of fine art, and so all our customers, are valued guests at Zoya. From ensuring that the store ambience is one of utmost luxury with well trained staff to attend to customer needs, to sending a complementary luxury sedan pick up for her day at the store with no compulsion to buy, to special events in store that focus on wedding specifics, like styling or make up, or celebrate the Spirit of the Zoya Woman, such as art exhibitions by celebrity photographers or talks by iconic women - film-stars, activists, designers and more, we've focussed on making the visit to the store, as unforgettable as possible. Zoya also provides a service called the Zoya Bespoke Weddings where the brand caters to personalised services. The bride/family meets the head designer and based on the bride's desire/theme of the wedding, Zoya creates unique designs. While a bride can pick from ready pieces she can also turn to specialist to design a piece based on inspiration that excites her. Saurabh Gadgil: To add a ‘Feel good factor’ for the bride-to-be’s, we recently re-launched our e-commerce website with the unique ‘Try on’ jewellery technology that allows the customers to zero in on the designs which are not readily available in our ready to sale stock. This will enable them to check, shortlist and try out the range of jewellery designs virtually, while they are in process of search or selection much ahead of the actual time of purchase especially for the occasions like engagements, marriages etc. With this technology the brides can select the right combination of jewellery be it contemporary, ethnic, royal, light-weight, etc. to adorn with their different outfits for different occasions and of course best fitting to their budgets. It offers the customers to make informed buying decisions 24/7 anytime, anywhere over the internet at their convenience.
We are also in the process of setting up Try on Kiosks at all our stores across India. The technology enables the consumers to create their profiles, access a wide range of jewellery designs, try on jewellery virtually, save and share images on social media platforms like Facebook, Instagram, Whatsapp etc, make comparisons and modifications in the designs as per their requirements. Sanjay Jagwani:
•Welcome bride to be with flower bouquet
•Know their story behind wedding
•Know what the idea behind their dream wedding is and showcase designs accordingly
•Cake cutting to celebrate their ‘The Day.’
Sumit Anand: Enhanced shopping experience and expecting more from us (Punjabi Saraf) is our motto. We believe that it is an opportunity for us for being part of these unforgettable memories for the bride and her family; we make then almost the owner of the store as in from beginning. Tips for the Retailers
• You should have the best product possible; one that you can stand behind and guarantee. At Zoya, we notice it is the fine craftsmanship, unique design and the Tata promise that have people coming back to us time and again.
• The most important thing is understanding and reacting to economic situations. A business must consider all the aspects of economic changes of a country and accordingly plan its future plan of action.
• One must understand the kind of consumers they are dealing with, be it a big or a small company. A business should know the aspects of consumer spending in order to keep the business on track.
• Whatever you do; do it with your passion and good intentions. (Enjoy what you do!)

Design/styles prediction for the upcoming bridal season
Arif Padiath: According to Zoya's designers, the international trend for the season is statement pieces with fine intricate work. The new Zoya Wedding Collection features classics with a contemporary twist. The collection is themed on floral patterns in fine diamonds with gold embellishments, all reminiscent of delicate leaves, cascading vines and dainty flowers. Saurabh Gadgil: For Indian brides, their choice of bridal jewellery does not change with season. People prefer heavy jewellery for weddings, irrespective of the trend, fashion or season. From unconventional jadau to meenakari work, glittering diamond-studded pieces to statement heirloom jewellery, the trends and styles for the bridal season depend purely on customers’ personal preferences. Some prefer light weight contemporary jewellery in platinum and gold, while others demand chunky neckpieces and studded jewellery for their wedding day and other functions.
Since wedding jewellery is preferred as an investment that is treasured for life, customers look at various factors such as prices of gold and other metals and precious stones apart from the design factor, in order to buy the finest jewellery best suiting to their budgets. Sanjay Jagwani: The bridal collection from Notandas Jewellers is a combination of various designs in diamonds, gold and precious and semi-precious stones. The bride today has her preferences while wearing her bridal jewellery. A bride that swears by the magic of' diamonds, cannot do without a pair of diamond hoops, diamond drop earring, multiple diamond bracelets and big bold cocktails rings. Traditional jewellery including Kundan, polki and Jadau, colored stones and Mina Kari are hot! We draw inspirations from various interactions from our clients, clients are the ultimate inspirations, and keeping this in mind we have created this entire collection. Sumit Anand: According to me, clean straight lined designs with minimalistic approach would be ruling the upcoming bridal season. It would be more about simple yet glamorous approach in designs.

Trends: Gold or Diamonds
Arif Padiath: Wedding jewellery or bridal jewellery is bought as a trousseau that is treasured lifelong. Earlier people bought predominantly gold jewellery as it was seen as the best store of value. With a number of people getting increasingly conscious of design and aesthetic, diamonds are becoming very popular. We have seen the market grow each year and with diamond prices also rising, people are looking to diamond purchases for both consumption and investment. Also at Zoya, we have a very solid, clearly articulated buy back policy that takes away a lot of the risks associated with the traditional buying process of diamonds. Saurabh Gadgil: I think both gold and diamonds are in trend with the Indian brides depending on the different cultural weddings. Pure gold jewellery is always the first preference with the customers but platinum and rose gold jewellery are also getting tremendous response day by day. Brides now look at customized and contemporary designs that match with their outfits for the D-day. Colored gemstones, polki diamonds, pearls add a bling to the traditional gold jewellery and an extravagance to the entire bridal look. Also with the stability in the diamond prices, we are receiving pre orders for customized bridal jewellery from our customers for the upcoming wedding season. Sanjay Jagwani: As time is changing so are the trends in jewellery changing with the types of stones and metals used in making these beautiful ornaments. Even though brides are picking up the antique finished gold pieces in a big way there is a massive demand for one precious stone jewellery too that are eye-catching. A bride’s jewellery collection is incomplete without a regal gold set. Traditional gold and diamond designs have been adorning a bride since time immemorial. After all the brides jewellery should be such that is sure to be a head turner on the big-day. Sumit Anand: Gold is gold as in Indian perception to buy it for various auspicious & investment reservations. Given a choice to youth, then more than 70 per cent opt for Diamonds. As per my experience, on an average 65 per cent Gold & 35 per cent Diamonds would be preferred this season.

Colour of the Season
Arif Padiath: For jewellery – it is diamonds and gold, with use of other stones in traditional work like kundan and polki. Saurabh Gadgil: Bridal jewellery with bright coloured gemstones like emeralds & rubies are most popular as they go well with most Indian traditional colours, occasions and cultures. Sanjay Jagwani: The theme for jewellery fashion this season is all mix and match. Fancy and combination of different jewellery colors in the form of different gemstones colours along with white gold add sparkles to your clothes even if you are dressed up in a very simple way. The latest colour trends that are seen in jewellery are: Blue Sapphires, Champaign diamonds, Rubies, Emeralds & Tourmalines. Tahiti Pearls are also in trend now days. Diamonds and emerald and rubies have been the best at the red carpet. Sumit Anand: Ruby is the king so anything from the family of Pink will be the colour of the season. Marketing & Sales Strategies
Arif Padiath: Firstly, I think it is necessary to have a wide enough selection as trousseaus are planned across several functions and then to be worn for years after. Zoya is the only corporate brand that introduces a collection each season. The collections have a design focus that is very unique, from the lamps of the Ganga Aarti in our best-selling Banaras Collection to the far more traditional feel of the Jewels of the Rajputana or the intricate, contemporary feel of our most recent Lace collection - Zoya has a piece for every mood. We've also recently launched the Wedding Collection. The collection is presented specifically with a bride’s trousseau in mind, with a mix of statement pieces for this most special day along with an array of elegant and versatile necklaces, rings, bracelets and earrings that would fit both contemporary and classic wear. Saurabh Gadgil: Every year we come up with festive offers and promotions to delight our customers with best quality jewellery designs at discounted rates. Our Mangalsutra Mahotsav is one of the biggest promotional events where we offer discounts on the making charges of up to 30 per cent off on Mangalsutra gold and 75 per cent off on diamond pendants across all P.N. Gadgil Jewellers stores in India. It takes place in the 2nd quarter of every financial year as the wedding season begins thereafter. Our customers wait for the mahotsav to begin and we receive great response and huge sales from this promotion every year. We add additional array of designs every year to delight out valued customers. Sanjay Jagwani: We at Notandas Jewellers are running CRM activities where we send automated SMS and email reminders about new offers and collection. We also invite our clients and key customers for our special collection launch and Bridal collection is one of them to build client-brand relationship. Sumit Anand: Yes, lots of incentives are in store as we believe in sharing and understanding customers need. Based on these two milestones, we plan our strategies.

Feel Good Factor for Customers
Arif Padiath: Buying a Zoya creation is an indulgence. It is meant for the woman who is a connoisseur of fine art, and so all our customers, are valued guests at Zoya. From ensuring that the store ambience is one of utmost luxury with well trained staff to attend to customer needs, to sending a complementary luxury sedan pick up for her day at the store with no compulsion to buy, to special events in store that focus on wedding specifics, like styling or make up, or celebrate the Spirit of the Zoya Woman, such as art exhibitions by celebrity photographers or talks by iconic women - film-stars, activists, designers and more, we've focussed on making the visit to the store, as unforgettable as possible. Zoya also provides a service called the Zoya Bespoke Weddings where the brand caters to personalised services. The bride/family meets the head designer and based on the bride's desire/theme of the wedding, Zoya creates unique designs. While a bride can pick from ready pieces she can also turn to specialist to design a piece based on inspiration that excites her. Saurabh Gadgil: To add a ‘Feel good factor’ for the bride-to-be’s, we recently re-launched our e-commerce website with the unique ‘Try on’ jewellery technology that allows the customers to zero in on the designs which are not readily available in our ready to sale stock. This will enable them to check, shortlist and try out the range of jewellery designs virtually, while they are in process of search or selection much ahead of the actual time of purchase especially for the occasions like engagements, marriages etc. With this technology the brides can select the right combination of jewellery be it contemporary, ethnic, royal, light-weight, etc. to adorn with their different outfits for different occasions and of course best fitting to their budgets. It offers the customers to make informed buying decisions 24/7 anytime, anywhere over the internet at their convenience.
We are also in the process of setting up Try on Kiosks at all our stores across India. The technology enables the consumers to create their profiles, access a wide range of jewellery designs, try on jewellery virtually, save and share images on social media platforms like Facebook, Instagram, Whatsapp etc, make comparisons and modifications in the designs as per their requirements. Sanjay Jagwani:
•Welcome bride to be with flower bouquet
•Know their story behind wedding
•Know what the idea behind their dream wedding is and showcase designs accordingly
•Cake cutting to celebrate their ‘The Day.’
Sumit Anand: Enhanced shopping experience and expecting more from us (Punjabi Saraf) is our motto. We believe that it is an opportunity for us for being part of these unforgettable memories for the bride and her family; we make then almost the owner of the store as in from beginning. Tips for the Retailers
• You should have the best product possible; one that you can stand behind and guarantee. At Zoya, we notice it is the fine craftsmanship, unique design and the Tata promise that have people coming back to us time and again.
• The most important thing is understanding and reacting to economic situations. A business must consider all the aspects of economic changes of a country and accordingly plan its future plan of action.
• One must understand the kind of consumers they are dealing with, be it a big or a small company. A business should know the aspects of consumer spending in order to keep the business on track.
• Whatever you do; do it with your passion and good intentions. (Enjoy what you do!)

Design/styles prediction for the upcoming bridal season
Arif Padiath: According to Zoya's designers, the international trend for the season is statement pieces with fine intricate work. The new Zoya Wedding Collection features classics with a contemporary twist. The collection is themed on floral patterns in fine diamonds with gold embellishments, all reminiscent of delicate leaves, cascading vines and dainty flowers. Saurabh Gadgil: For Indian brides, their choice of bridal jewellery does not change with season. People prefer heavy jewellery for weddings, irrespective of the trend, fashion or season. From unconventional jadau to meenakari work, glittering diamond-studded pieces to statement heirloom jewellery, the trends and styles for the bridal season depend purely on customers’ personal preferences. Some prefer light weight contemporary jewellery in platinum and gold, while others demand chunky neckpieces and studded jewellery for their wedding day and other functions.
Since wedding jewellery is preferred as an investment that is treasured for life, customers look at various factors such as prices of gold and other metals and precious stones apart from the design factor, in order to buy the finest jewellery best suiting to their budgets. Sanjay Jagwani: The bridal collection from Notandas Jewellers is a combination of various designs in diamonds, gold and precious and semi-precious stones. The bride today has her preferences while wearing her bridal jewellery. A bride that swears by the magic of' diamonds, cannot do without a pair of diamond hoops, diamond drop earring, multiple diamond bracelets and big bold cocktails rings. Traditional jewellery including Kundan, polki and Jadau, colored stones and Mina Kari are hot! We draw inspirations from various interactions from our clients, clients are the ultimate inspirations, and keeping this in mind we have created this entire collection. Sumit Anand: According to me, clean straight lined designs with minimalistic approach would be ruling the upcoming bridal season. It would be more about simple yet glamorous approach in designs.

Trends: Gold or Diamonds
Arif Padiath: Wedding jewellery or bridal jewellery is bought as a trousseau that is treasured lifelong. Earlier people bought predominantly gold jewellery as it was seen as the best store of value. With a number of people getting increasingly conscious of design and aesthetic, diamonds are becoming very popular. We have seen the market grow each year and with diamond prices also rising, people are looking to diamond purchases for both consumption and investment. Also at Zoya, we have a very solid, clearly articulated buy back policy that takes away a lot of the risks associated with the traditional buying process of diamonds. Saurabh Gadgil: I think both gold and diamonds are in trend with the Indian brides depending on the different cultural weddings. Pure gold jewellery is always the first preference with the customers but platinum and rose gold jewellery are also getting tremendous response day by day. Brides now look at customized and contemporary designs that match with their outfits for the D-day. Colored gemstones, polki diamonds, pearls add a bling to the traditional gold jewellery and an extravagance to the entire bridal look. Also with the stability in the diamond prices, we are receiving pre orders for customized bridal jewellery from our customers for the upcoming wedding season. Sanjay Jagwani: As time is changing so are the trends in jewellery changing with the types of stones and metals used in making these beautiful ornaments. Even though brides are picking up the antique finished gold pieces in a big way there is a massive demand for one precious stone jewellery too that are eye-catching. A bride’s jewellery collection is incomplete without a regal gold set. Traditional gold and diamond designs have been adorning a bride since time immemorial. After all the brides jewellery should be such that is sure to be a head turner on the big-day. Sumit Anand: Gold is gold as in Indian perception to buy it for various auspicious & investment reservations. Given a choice to youth, then more than 70 per cent opt for Diamonds. As per my experience, on an average 65 per cent Gold & 35 per cent Diamonds would be preferred this season.

Colour of the Season
Arif Padiath: For jewellery – it is diamonds and gold, with use of other stones in traditional work like kundan and polki. Saurabh Gadgil: Bridal jewellery with bright coloured gemstones like emeralds & rubies are most popular as they go well with most Indian traditional colours, occasions and cultures. Sanjay Jagwani: The theme for jewellery fashion this season is all mix and match. Fancy and combination of different jewellery colors in the form of different gemstones colours along with white gold add sparkles to your clothes even if you are dressed up in a very simple way. The latest colour trends that are seen in jewellery are: Blue Sapphires, Champaign diamonds, Rubies, Emeralds & Tourmalines. Tahiti Pearls are also in trend now days. Diamonds and emerald and rubies have been the best at the red carpet. Sumit Anand: Ruby is the king so anything from the family of Pink will be the colour of the season. Marketing & Sales Strategies
Arif Padiath: Firstly, I think it is necessary to have a wide enough selection as trousseaus are planned across several functions and then to be worn for years after. Zoya is the only corporate brand that introduces a collection each season. The collections have a design focus that is very unique, from the lamps of the Ganga Aarti in our best-selling Banaras Collection to the far more traditional feel of the Jewels of the Rajputana or the intricate, contemporary feel of our most recent Lace collection - Zoya has a piece for every mood. We've also recently launched the Wedding Collection. The collection is presented specifically with a bride’s trousseau in mind, with a mix of statement pieces for this most special day along with an array of elegant and versatile necklaces, rings, bracelets and earrings that would fit both contemporary and classic wear. Saurabh Gadgil: Every year we come up with festive offers and promotions to delight our customers with best quality jewellery designs at discounted rates. Our Mangalsutra Mahotsav is one of the biggest promotional events where we offer discounts on the making charges of up to 30 per cent off on Mangalsutra gold and 75 per cent off on diamond pendants across all P.N. Gadgil Jewellers stores in India. It takes place in the 2nd quarter of every financial year as the wedding season begins thereafter. Our customers wait for the mahotsav to begin and we receive great response and huge sales from this promotion every year. We add additional array of designs every year to delight out valued customers. Sanjay Jagwani: We at Notandas Jewellers are running CRM activities where we send automated SMS and email reminders about new offers and collection. We also invite our clients and key customers for our special collection launch and Bridal collection is one of them to build client-brand relationship. Sumit Anand: Yes, lots of incentives are in store as we believe in sharing and understanding customers need. Based on these two milestones, we plan our strategies.

Feel Good Factor for Customers
Arif Padiath: Buying a Zoya creation is an indulgence. It is meant for the woman who is a connoisseur of fine art, and so all our customers, are valued guests at Zoya. From ensuring that the store ambience is one of utmost luxury with well trained staff to attend to customer needs, to sending a complementary luxury sedan pick up for her day at the store with no compulsion to buy, to special events in store that focus on wedding specifics, like styling or make up, or celebrate the Spirit of the Zoya Woman, such as art exhibitions by celebrity photographers or talks by iconic women - film-stars, activists, designers and more, we've focussed on making the visit to the store, as unforgettable as possible. Zoya also provides a service called the Zoya Bespoke Weddings where the brand caters to personalised services. The bride/family meets the head designer and based on the bride's desire/theme of the wedding, Zoya creates unique designs. While a bride can pick from ready pieces she can also turn to specialist to design a piece based on inspiration that excites her. Saurabh Gadgil: To add a ‘Feel good factor’ for the bride-to-be’s, we recently re-launched our e-commerce website with the unique ‘Try on’ jewellery technology that allows the customers to zero in on the designs which are not readily available in our ready to sale stock. This will enable them to check, shortlist and try out the range of jewellery designs virtually, while they are in process of search or selection much ahead of the actual time of purchase especially for the occasions like engagements, marriages etc. With this technology the brides can select the right combination of jewellery be it contemporary, ethnic, royal, light-weight, etc. to adorn with their different outfits for different occasions and of course best fitting to their budgets. It offers the customers to make informed buying decisions 24/7 anytime, anywhere over the internet at their convenience.
We are also in the process of setting up Try on Kiosks at all our stores across India. The technology enables the consumers to create their profiles, access a wide range of jewellery designs, try on jewellery virtually, save and share images on social media platforms like Facebook, Instagram, Whatsapp etc, make comparisons and modifications in the designs as per their requirements. Sanjay Jagwani:
•Welcome bride to be with flower bouquet
•Know their story behind wedding
•Know what the idea behind their dream wedding is and showcase designs accordingly
•Cake cutting to celebrate their ‘The Day.’
Sumit Anand: Enhanced shopping experience and expecting more from us (Punjabi Saraf) is our motto. We believe that it is an opportunity for us for being part of these unforgettable memories for the bride and her family; we make then almost the owner of the store as in from beginning. Tips for the Retailers
• You should have the best product possible; one that you can stand behind and guarantee. At Zoya, we notice it is the fine craftsmanship, unique design and the Tata promise that have people coming back to us time and again.
• The most important thing is understanding and reacting to economic situations. A business must consider all the aspects of economic changes of a country and accordingly plan its future plan of action.
• One must understand the kind of consumers they are dealing with, be it a big or a small company. A business should know the aspects of consumer spending in order to keep the business on track.
• Whatever you do; do it with your passion and good intentions. (Enjoy what you do!)

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