The September Hong Kong Jewellery & Gem Fair ’s 28-year track record of excellence has made it a prominent fixture in the global jewellery trade ’s events calendar. Jewellers, traders and connoisseurs troop en masse to this important industry gathering, helping make it the world ’s number one fine jewellery event in 2009 and also the largest fair ever in terms of exhibition space – in any industry – in Hong Kong. The September Fair, which occupies two world-class venues, will further expand in 2011 from eight halls to nine halls in AsiaWorld-Expo (AWE), bringing the total exhibition space in AWE to 60,000 square metres. Together with the Fair in the Hong Kong Convention & Exhibition Centre (HKCEC), the September Fair occupies a record 130,000 square metres of exhibition space.