The grand showroom in the city of Pune is a symbol of the faith and trust RC Bafna inspires in the mind of a consumer says Sanjana Parikh

A household name in the state of Maharashtra, Ratanlal C. Bafna Jewellers (RC Bafna) is one of the most trusted jewellery houses in the country with a legacy of over four decades. The brand has several outlets in the state, and has chosen the young and vibrant city of Pune as its next destination. This is their 4th store in Maharashtra, following an overwhelming response to their flagship store in Jalgaon, along with other stores operating in Aurangabad, Nashik and Nanded. Spearheaded by third generation of entrepreneurs, the brand has successfully created a rapidly increasing base of loyal customers. Since its inception, RC Bafna has established a lifelong relationship of trust with clients, in-line with their motto - Where Trust Is Tradition.

The interiors of the store have been tastefully designed in the brands signature colours of golden, brown and hints of red. Just like all its other outlets, the Pune showroom is elegantly designed giving consumers ample space to explore all the various options the brand has to offer. Clients can select from a treasure trove of the finest gold, diamond, and antique designer jewellery. A deep understanding of consumer buying patterns and correctly anticipating their needs has made the brand one of the most loved jewellery names in India.

For over 4 decades, RC Bafna has been associated with traditional Maharashtrian jewellery and is a one stop shop for brides to be. The collection comprises of elegant neck pieces and rings, classic solitaire earrings along with delicate pendant sets. These jewels seamlessly marry western design sensibilities with Indian craftsmanship. The bridal collection is an amalgamation of classic with a blend of contemporary and makes a statement for trendy jewellery pieces that never go out of style.

Sidharth Bafna, Director at Ratanlal C. Bafna Jewellers said, “We are pleased to launch this store with much grandeur in the bustling city of Pune and would like to thank our valued patrons for their consistent faith in us, via our other stores across the state. With this outlet, we are all set to continue offering bespoke gold, diamond, and antique jewellery that caters to all budgets, along with our popular free insurance scheme, as a token of gratitude to this patronage. We look forward to fortifying our relationship of ‘trust’ with Punekars and to further enhance their jewellery purchase experiences.”

Having spearheaded a number of initiatives, to value-add to customers’ lives, RC Bafna is continuing the tradition by offering Punekars, its Free Insurance scheme to provide relief to jewellery owners at no additional cost, along with a hassle-free purchase experience. Highlights of the scheme include — safeguarding of precious jewellery, a seamless claiming process, pan-India availability of the insurance, and the option of families utilising the jewellery, which is also covered under the scheme. It can be availed on every jewellery purchase at any of its stores.