Ulhas Jewellers, Goa’s most trusted jewellery house has seen the city evolve from its rooted tradition to its slowly building acceptance of international taste and styles. It marked its entry in 1927 with its Founder Pandharinath Verlekar, who began with the business of silver and gold and gradually expanded his trade to have a little bit of diamonds imported from Portugal. At that time, they were known as Joalharia Modern, but soon after with the entry of the next generation - Ulhas Verlekar, the store renamed itself to ULHAS JEWELLERS and the name assumed significance in the jewellery business in Goa.%% Since the late 90's, Vikram and Pritam Verlekar brought about a rejuvenated identity to the name Ulhas Jewellers. Being the third generation into the business, they took some drastic steps, with a different mindset altogether. They believed not only in quality, but also knowledge. Between the two, they shared the profiles wherein Vikram took charge of the Sales and Marketing function and Pritam took on the mantle of Accounts and Administration. They also divided the management of inventory purchase and merchandising since the stock involves a good mix of gold jewellery, diamond jewellery, silver jewellery, solitaires and even platinum jewellery. %% “Ulhas, that you see today, is the result of the small focused steps that we have taken. Today, we stand tall with a vision to become the jewellery entity that stands for the best value proposition, keeping in mind quality, variety and customer service orientation. We promise you better value than any other brand could only dream to offer in Goa," explains Vikram Verlekar. %% As a group, Ulhas Jewellers today has 3 jewellery stores in Goa - two in Madgaon and one in Panjim. Ulhas Jewellers has always been a trendsetter. No matter what steps they have taken to build their brand, they have always been the first steps of its kind in Goa. They have set a benchmark not only in terms of quality but also as a company complying with the best practices and ethical norms of the industry. They invest wisely in staff training and motivation programmes, Incentive policies, technology and this ultra modern building with the fancy facade that lights up at night in dual shades. %% Pritam Verlekar adds, “Ulhas Jewellers is Goa’s first jewellery house to be certified as an ISO 9001:2008 company as well as house exquisite 916 Hallmarked gold jewellery certified by the Government of India’s Bureau of Indian Standards (BIS). We also sell authenticated IGI certified diamond jewellery and other items including white gold, spectacular 18-carat gold jewellery, designer jewellery and have been licensed as an Authorised Platinum Retailer by the Platinum Guild International." %%

Ulhas Jewellers needed a new retail concept for its exclusive diamond jewellery line and create an image that breaks away from standard neutral tones of the existing jewellery stores. A jewellery showroom can be a place of fantasy. It leads one into a world of glamour and style, sometimes in a way that is so extravagant and dramatic, it can feel surreal. Situated on a bustling street in Margao Market, this 1,600-square-foot showroom split into four levels was designed as a refuge from the heavy traffic and noise outside. %% The jewellery merchandise at this new store is completely diamond jewellery and is sold in a professional consultative method. This means that there are no counters, but a jewellery sales consultant gives each customer personalised attention. Hence, starting from the jewellery to the refreshments to the payments and any other services, one gets all in their comfort. The range has everything from rings, pendants, earrings, nose pins, small sets, mangalsutras to even some exquisite kundan jewellery. They also have a small collection of pearl jewellery and some jewellery for men, too. Ulhas also keeps some imported jewellery from Singapore, Dubai, Hong Kong and Italy. %% Changes are immediately apparent from the exterior. The building abutting three roads with its three-sided facade is enveloped by formations that resemble a diamond studded box. The towering shell of the facade is in dual colour. The ACP alters its colours when seen from different angles and features an array of colour-changing LEDs that envelope this molecular structure creating scenes at sunset through the night. The striking exterior was consciously crafted to draw attention on several levels, while shaping the character of the building from a distance and luring in passersby from the street. %% Once inside, a further shift in palette offers an increasing sense of intimacy as guests move deeper into the spaces. The leather finished granite on the floor, for instance, contrasts with ACP bedecked facade. A thoughtful selection of furniture and custom light fixtures add to the soothing atmosphere in these spaces. The ground level has the cash desks. The etched mirror with decorative vases and the cushioned wall panels exude a sense of warmth to the guests as they enter the store. %% The three sales floors themselves were designed to exude different personalities. Upon entering the store on the first floor, guests are greeted by the “sparkle” theme. Mirror-hued metallic tiles punctuate the distant wall as if to suggest that the space oozes diamonds. The material adds a shimmer in a second way: It reflects the light from an installation of dangling, bulbous fixtures overhead. %% The interior is simple, clean and with an attitude. The sales desks and the chairs hint at traditional elements that might be encountered in Victorian homes. Lamps that shoot up from the floor and rise above the sales desk lend a curvilinear look to otherwise straight lined wall panels. The result is a rich yet clean backdrop that lures and engages without detracting from the jewellery. %% On the second floor, though the concept remains the same, the vocabulary of elements in design changes to lend a differential look to the floor. Because wallpaper was the primary component in defining the space, the type of wallpaper became a key decision in the design process. Colour, grain, and texture all had to complement the spirit of Ulhas Jewels exclusivity. Ultimately, a cooler brown plus silverish tone, with an unfinished weathered texture reflecting the silver sands and warm Goan climate was chosen. %%

At just 400 square feet including the elevator and the stairs, each floor plate posed the challenge of making use of every bit of space while ensuring that design didn’t overpower and detract from the high-end jewellery the store showcases. Simplicity guided the design of other store fixtures as well. In an innovative gesture, the walls were kept bereft of display showcases. Very minimal and creative niches adorn the walls and these are the only displays in the store. The ornaments are shown to the guests over the sales desk and are kept in sleek trolleys that are placed handy to the sales consultants. %% A new concept has developed here in jewellery retail. You don’t see the glittering ornaments displayed just like in a supermarket. A high-end luxurious commodity has to be portrayed in a better way and hence this concept of sales desks evokes a sense of luxury and sophistication. In yesteryears, jewellery was personalised and never sold off the shelf. It was specifically made to the whims and fancies of the buyer. This concept model surrounds itself around this theory. %% Ulhas Jewellers Pvt Ltd were the proud winners of the 9th Annual Gem fields and Nazraana Retail Jeweller India Awards 2013 for category new showroom or Retail transformation of the year and also proud winner at National Jewellery Award for Best Single Store for West India Category. %% Ulhas Jewellers too, like every other brand faced a series of ups and downs. However, Vikram believes that these downs are to be challenged. They are learning experiences. “After the great depression of 2007, the markets have not yet fully recovered and are not as stable as they used to be. Earlier people would buy gold during festivals like Dashera and Diwali. Now the predictability of buying habits has changed. Diamond sales have also increased and with awareness of diamonds increasing, we felt that we should be the first to have an all exclusive two storey Diamond Store in Madgaon.” he says. Ulhas Jewellers today is not just a jewellery brand. They have ventured into the real estate sector and have plans to set up a complete jewellery manufacturing unit, too. With their plans firm in their minds, Vikram and Pritam are all set to let Ulhas Jewellers soar to greater heights. %%

Ulhas Jewellers, Goa’s most trusted jewellery house has seen the city evolve from its rooted tradition to its slowly building acceptance of international taste and styles. It marked its entry in 1927 with its Founder Pandharinath Verlekar, who began with the business of silver and gold and gradually expanded his trade to have a little bit of diamonds imported from Portugal. At that time, they were known as Joalharia Modern, but soon after with the entry of the next generation - Ulhas Verlekar, the store renamed itself to ULHAS JEWELLERS and the name assumed significance in the jewellery business in Goa.%% Since the late 90's, Vikram and Pritam Verlekar brought about a rejuvenated identity to the name Ulhas Jewellers. Being the third generation into the business, they took some drastic steps, with a different mindset altogether. They believed not only in quality, but also knowledge. Between the two, they shared the profiles wherein Vikram took charge of the Sales and Marketing function and Pritam took on the mantle of Accounts and Administration. They also divided the management of inventory purchase and merchandising since the stock involves a good mix of gold jewellery, diamond jewellery, silver jewellery, solitaires and even platinum jewellery. %% “Ulhas, that you see today, is the result of the small focused steps that we have taken. Today, we stand tall with a vision to become the jewellery entity that stands for the best value proposition, keeping in mind quality, variety and customer service orientation. We promise you better value than any other brand could only dream to offer in Goa," explains Vikram Verlekar. %% As a group, Ulhas Jewellers today has 3 jewellery stores in Goa - two in Madgaon and one in Panjim. Ulhas Jewellers has always been a trendsetter. No matter what steps they have taken to build their brand, they have always been the first steps of its kind in Goa. They have set a benchmark not only in terms of quality but also as a company complying with the best practices and ethical norms of the industry. They invest wisely in staff training and motivation programmes, Incentive policies, technology and this ultra modern building with the fancy facade that lights up at night in dual shades. %% Pritam Verlekar adds, “Ulhas Jewellers is Goa’s first jewellery house to be certified as an ISO 9001:2008 company as well as house exquisite 916 Hallmarked gold jewellery certified by the Government of India’s Bureau of Indian Standards (BIS). We also sell authenticated IGI certified diamond jewellery and other items including white gold, spectacular 18-carat gold jewellery, designer jewellery and have been licensed as an Authorised Platinum Retailer by the Platinum Guild International." %%

Ulhas Jewellers needed a new retail concept for its exclusive diamond jewellery line and create an image that breaks away from standard neutral tones of the existing jewellery stores. A jewellery showroom can be a place of fantasy. It leads one into a world of glamour and style, sometimes in a way that is so extravagant and dramatic, it can feel surreal. Situated on a bustling street in Margao Market, this 1,600-square-foot showroom split into four levels was designed as a refuge from the heavy traffic and noise outside. %% The jewellery merchandise at this new store is completely diamond jewellery and is sold in a professional consultative method. This means that there are no counters, but a jewellery sales consultant gives each customer personalised attention. Hence, starting from the jewellery to the refreshments to the payments and any other services, one gets all in their comfort. The range has everything from rings, pendants, earrings, nose pins, small sets, mangalsutras to even some exquisite kundan jewellery. They also have a small collection of pearl jewellery and some jewellery for men, too. Ulhas also keeps some imported jewellery from Singapore, Dubai, Hong Kong and Italy. %% Changes are immediately apparent from the exterior. The building abutting three roads with its three-sided facade is enveloped by formations that resemble a diamond studded box. The towering shell of the facade is in dual colour. The ACP alters its colours when seen from different angles and features an array of colour-changing LEDs that envelope this molecular structure creating scenes at sunset through the night. The striking exterior was consciously crafted to draw attention on several levels, while shaping the character of the building from a distance and luring in passersby from the street. %% Once inside, a further shift in palette offers an increasing sense of intimacy as guests move deeper into the spaces. The leather finished granite on the floor, for instance, contrasts with ACP bedecked facade. A thoughtful selection of furniture and custom light fixtures add to the soothing atmosphere in these spaces. The ground level has the cash desks. The etched mirror with decorative vases and the cushioned wall panels exude a sense of warmth to the guests as they enter the store. %% The three sales floors themselves were designed to exude different personalities. Upon entering the store on the first floor, guests are greeted by the “sparkle” theme. Mirror-hued metallic tiles punctuate the distant wall as if to suggest that the space oozes diamonds. The material adds a shimmer in a second way: It reflects the light from an installation of dangling, bulbous fixtures overhead. %% The interior is simple, clean and with an attitude. The sales desks and the chairs hint at traditional elements that might be encountered in Victorian homes. Lamps that shoot up from the floor and rise above the sales desk lend a curvilinear look to otherwise straight lined wall panels. The result is a rich yet clean backdrop that lures and engages without detracting from the jewellery. %% On the second floor, though the concept remains the same, the vocabulary of elements in design changes to lend a differential look to the floor. Because wallpaper was the primary component in defining the space, the type of wallpaper became a key decision in the design process. Colour, grain, and texture all had to complement the spirit of Ulhas Jewels exclusivity. Ultimately, a cooler brown plus silverish tone, with an unfinished weathered texture reflecting the silver sands and warm Goan climate was chosen. %%

At just 400 square feet including the elevator and the stairs, each floor plate posed the challenge of making use of every bit of space while ensuring that design didn’t overpower and detract from the high-end jewellery the store showcases. Simplicity guided the design of other store fixtures as well. In an innovative gesture, the walls were kept bereft of display showcases. Very minimal and creative niches adorn the walls and these are the only displays in the store. The ornaments are shown to the guests over the sales desk and are kept in sleek trolleys that are placed handy to the sales consultants. %% A new concept has developed here in jewellery retail. You don’t see the glittering ornaments displayed just like in a supermarket. A high-end luxurious commodity has to be portrayed in a better way and hence this concept of sales desks evokes a sense of luxury and sophistication. In yesteryears, jewellery was personalised and never sold off the shelf. It was specifically made to the whims and fancies of the buyer. This concept model surrounds itself around this theory. %% Ulhas Jewellers Pvt Ltd were the proud winners of the 9th Annual Gem fields and Nazraana Retail Jeweller India Awards 2013 for category new showroom or Retail transformation of the year and also proud winner at National Jewellery Award for Best Single Store for West India Category. %% Ulhas Jewellers too, like every other brand faced a series of ups and downs. However, Vikram believes that these downs are to be challenged. They are learning experiences. “After the great depression of 2007, the markets have not yet fully recovered and are not as stable as they used to be. Earlier people would buy gold during festivals like Dashera and Diwali. Now the predictability of buying habits has changed. Diamond sales have also increased and with awareness of diamonds increasing, we felt that we should be the first to have an all exclusive two storey Diamond Store in Madgaon.” he says. Ulhas Jewellers today is not just a jewellery brand. They have ventured into the real estate sector and have plans to set up a complete jewellery manufacturing unit, too. With their plans firm in their minds, Vikram and Pritam are all set to let Ulhas Jewellers soar to greater heights. %%

Ulhas Jewellers, Goa’s most trusted jewellery house has seen the city evolve from its rooted tradition to its slowly building acceptance of international taste and styles. It marked its entry in 1927 with its Founder Pandharinath Verlekar, who began with the business of silver and gold and gradually expanded his trade to have a little bit of diamonds imported from Portugal. At that time, they were known as Joalharia Modern, but soon after with the entry of the next generation - Ulhas Verlekar, the store renamed itself to ULHAS JEWELLERS and the name assumed significance in the jewellery business in Goa.%% Since the late 90's, Vikram and Pritam Verlekar brought about a rejuvenated identity to the name Ulhas Jewellers. Being the third generation into the business, they took some drastic steps, with a different mindset altogether. They believed not only in quality, but also knowledge. Between the two, they shared the profiles wherein Vikram took charge of the Sales and Marketing function and Pritam took on the mantle of Accounts and Administration. They also divided the management of inventory purchase and merchandising since the stock involves a good mix of gold jewellery, diamond jewellery, silver jewellery, solitaires and even platinum jewellery. %% “Ulhas, that you see today, is the result of the small focused steps that we have taken. Today, we stand tall with a vision to become the jewellery entity that stands for the best value proposition, keeping in mind quality, variety and customer service orientation. We promise you better value than any other brand could only dream to offer in Goa," explains Vikram Verlekar. %% As a group, Ulhas Jewellers today has 3 jewellery stores in Goa - two in Madgaon and one in Panjim. Ulhas Jewellers has always been a trendsetter. No matter what steps they have taken to build their brand, they have always been the first steps of its kind in Goa. They have set a benchmark not only in terms of quality but also as a company complying with the best practices and ethical norms of the industry. They invest wisely in staff training and motivation programmes, Incentive policies, technology and this ultra modern building with the fancy facade that lights up at night in dual shades. %% Pritam Verlekar adds, “Ulhas Jewellers is Goa’s first jewellery house to be certified as an ISO 9001:2008 company as well as house exquisite 916 Hallmarked gold jewellery certified by the Government of India’s Bureau of Indian Standards (BIS). We also sell authenticated IGI certified diamond jewellery and other items including white gold, spectacular 18-carat gold jewellery, designer jewellery and have been licensed as an Authorised Platinum Retailer by the Platinum Guild International." %%

Ulhas Jewellers needed a new retail concept for its exclusive diamond jewellery line and create an image that breaks away from standard neutral tones of the existing jewellery stores. A jewellery showroom can be a place of fantasy. It leads one into a world of glamour and style, sometimes in a way that is so extravagant and dramatic, it can feel surreal. Situated on a bustling street in Margao Market, this 1,600-square-foot showroom split into four levels was designed as a refuge from the heavy traffic and noise outside. %% The jewellery merchandise at this new store is completely diamond jewellery and is sold in a professional consultative method. This means that there are no counters, but a jewellery sales consultant gives each customer personalised attention. Hence, starting from the jewellery to the refreshments to the payments and any other services, one gets all in their comfort. The range has everything from rings, pendants, earrings, nose pins, small sets, mangalsutras to even some exquisite kundan jewellery. They also have a small collection of pearl jewellery and some jewellery for men, too. Ulhas also keeps some imported jewellery from Singapore, Dubai, Hong Kong and Italy. %% Changes are immediately apparent from the exterior. The building abutting three roads with its three-sided facade is enveloped by formations that resemble a diamond studded box. The towering shell of the facade is in dual colour. The ACP alters its colours when seen from different angles and features an array of colour-changing LEDs that envelope this molecular structure creating scenes at sunset through the night. The striking exterior was consciously crafted to draw attention on several levels, while shaping the character of the building from a distance and luring in passersby from the street. %% Once inside, a further shift in palette offers an increasing sense of intimacy as guests move deeper into the spaces. The leather finished granite on the floor, for instance, contrasts with ACP bedecked facade. A thoughtful selection of furniture and custom light fixtures add to the soothing atmosphere in these spaces. The ground level has the cash desks. The etched mirror with decorative vases and the cushioned wall panels exude a sense of warmth to the guests as they enter the store. %% The three sales floors themselves were designed to exude different personalities. Upon entering the store on the first floor, guests are greeted by the “sparkle” theme. Mirror-hued metallic tiles punctuate the distant wall as if to suggest that the space oozes diamonds. The material adds a shimmer in a second way: It reflects the light from an installation of dangling, bulbous fixtures overhead. %% The interior is simple, clean and with an attitude. The sales desks and the chairs hint at traditional elements that might be encountered in Victorian homes. Lamps that shoot up from the floor and rise above the sales desk lend a curvilinear look to otherwise straight lined wall panels. The result is a rich yet clean backdrop that lures and engages without detracting from the jewellery. %% On the second floor, though the concept remains the same, the vocabulary of elements in design changes to lend a differential look to the floor. Because wallpaper was the primary component in defining the space, the type of wallpaper became a key decision in the design process. Colour, grain, and texture all had to complement the spirit of Ulhas Jewels exclusivity. Ultimately, a cooler brown plus silverish tone, with an unfinished weathered texture reflecting the silver sands and warm Goan climate was chosen. %%

At just 400 square feet including the elevator and the stairs, each floor plate posed the challenge of making use of every bit of space while ensuring that design didn’t overpower and detract from the high-end jewellery the store showcases. Simplicity guided the design of other store fixtures as well. In an innovative gesture, the walls were kept bereft of display showcases. Very minimal and creative niches adorn the walls and these are the only displays in the store. The ornaments are shown to the guests over the sales desk and are kept in sleek trolleys that are placed handy to the sales consultants. %% A new concept has developed here in jewellery retail. You don’t see the glittering ornaments displayed just like in a supermarket. A high-end luxurious commodity has to be portrayed in a better way and hence this concept of sales desks evokes a sense of luxury and sophistication. In yesteryears, jewellery was personalised and never sold off the shelf. It was specifically made to the whims and fancies of the buyer. This concept model surrounds itself around this theory. %% Ulhas Jewellers Pvt Ltd were the proud winners of the 9th Annual Gem fields and Nazraana Retail Jeweller India Awards 2013 for category new showroom or Retail transformation of the year and also proud winner at National Jewellery Award for Best Single Store for West India Category. %% Ulhas Jewellers too, like every other brand faced a series of ups and downs. However, Vikram believes that these downs are to be challenged. They are learning experiences. “After the great depression of 2007, the markets have not yet fully recovered and are not as stable as they used to be. Earlier people would buy gold during festivals like Dashera and Diwali. Now the predictability of buying habits has changed. Diamond sales have also increased and with awareness of diamonds increasing, we felt that we should be the first to have an all exclusive two storey Diamond Store in Madgaon.” he says. Ulhas Jewellers today is not just a jewellery brand. They have ventured into the real estate sector and have plans to set up a complete jewellery manufacturing unit, too. With their plans firm in their minds, Vikram and Pritam are all set to let Ulhas Jewellers soar to greater heights. %%