Mumbai meets New York at Irasva’s one stop jewellery destination that features a modern aesthetic inspired by nature’s most spectacular creations. Specializing in diamond studded jewellery for the woman on the go, the newly launched store is a combination of sensory experiences and sparkling baubles

South Mumbai’s swanky jewellery store Irasva is reminiscent of the sleek and modern silhouette of New York City’s iconic Empire State Building. Hailing from New York herself, founder Leshna Shah is the creative genius behind this contemporary and modern marvel. The brand is owned by Renaissance Global Ltd. which has recently made its foray into the B2C sector, having been a leader in the B2B export sector for decades.

Irasva offers diamond studded jewellery that is perfect for a weekend brunch, a casual night out or even to match with office wear. The brand caters to a confident, modern woman who knows what she wants and is not afraid of shattering glass ceilings. She is smart, well travelled and has a keen sense of modern aesthetics while keeping her Indian roots intact.

The showroom is spread across almost 3000 sq ft of retail area with two levels, and is designed for self-discovery set against the backdrop of world-class décor. Fluidity is the central theme of the brand which is apparent in its jewellery creations as well. Each piece has been created with an aim to provide some sort of motion and allows the diamonds to reflect maximum light. The brand promotes the idea of self love as depicted by its name, ‘Ira’ meaning love and ‘Sva’ meaning essence of self in Sanskrit.

The ‘S’ in Irasva stands for infinity, which is symbolic to what the brand stands for and is incorporated in the interiors of the store in various forms. With elegant high ceilings, glass windows, reflecting mirrors and high-back chairs, the store allows the customers to explore more. Irasva is designed like a contemporary temple by Fitch, a world-leading brand that is known for state-of-the-art designing.

The collections include themes like Circle of Life featuring a twist on the all time favourite hoops denoting a life that comes full circle. The Skyward Bound Collection captures the memoirs of an adventurous journey towards achieving one’s ambitions. Each piece of this collection narrates a rare story that celebrates the well-deserved wings of freedom. The Scatter waltz collection defines each diamond as a moment of your life that is captured as you waltz from one precious moment to another. When seen together, these moments form a beautiful piece that is a depiction of your life.

The store also features a dedicated section for occasion wear jewellery pieces that are heavier in design and more appropriate for weddings and special occasions. These pieces have been created with diamonds as well as coloured gemstones like emerald, rubies and sapphires. Another section includes a Disney Princess themed collection which has been licensed by the original Disney Group featuring motifs from various Disney characters. These are mainly targeted for teens and younger women but have been designed in a way that can be confidently worn by a woman who has a soft corner for Disney movies.