The magic words—customer service—is not confined to banks or telecom. The retail jewellery business in Indian has not only realised the importance of customer servicing, but have made evident efforts to make shopping more interesting and fun for their customers. %% Anmol Jewellers, renowned jeweller in the city that also boasts of an elite client base, offers unique services to its customer. Ishu Datwani, owner, Anmol Jewellers, says, “For any business, customer is the most valued person and so it is for us. Hence, we don’t mind going a bit out of way and making our customers happy.”%% Under their customer service policies, Anmol Jewellers take care of transport needs of their overseas guests throughout the guest’s stay in Mumbai. “We leave a chauffeur driven car at our guests service, irrespective of the fact that whether they want to come to our showroom or go elsewhere. We believe in-- once our customer, always our guest. The relationship with our customers goes beyond monetary benefits,” says Datwani, adding, “We have a specially designed menu for our customers. To serve to our guests, we have an in house service and we have also tied-up with few nearby restaurants. The menu is specially designed for our guests and whatever they demand for is served to them. Also, we get snacks for our staff and guests in the evening and that is directly served to everyone present in the showroom without even asking.”%% Given his cordial relationship with his celebrity clients, Datwani also makes arrangement for his customers to watch a film shoot. “There have been requests where some of our out station clients say that they have never seen a film shoot and we make sure that if there is any film shoot going on in the city that time, we send them there. All this is not there in our customer service policy, so we go beyond that to make our customer happy,” concludes Datwani. %%

Yet another dedicated brand that promises luxury at affordable price, Tara Jewels, also makes sure that not only its customer buys luxury at affordable price, but also feel the luxury when they visit the store. %% Vikram Raizada, head of marketing and business development at Tara Jewels says, “Customer service experience can change the entire perception the customer has of the brand and can eventually play a pivotal role in instilling a sense of reliance and loyalty in the long run. At Tara Jewellers, we have a series of services designed to enhance the level of customer satisfaction. First is made-to-order, under this we offer a bespoke design service that allows our customers to customize their jewellery to suit their personal style. This starts with the customer first being shown our catalogue that has over 45000 designs. She is further assisted by an in-house designer. Following this, a CAD & CAM of the final product is shared with the customer that gives her a picture of what the final product looks. This service makes the customer feel involved in the process of making of the jewellery of her choice.”%% Among other services that Tara Jewels offers to its customers are a visible workshop for repair of jewellery. Irrespective of the fact whether the piece of jewellery is a Tara product or not, we offer repair work to our customer free of cost. Every single Tara Jewellers outlet has a workstation set up within the store. The workshop and the trained technicians working in it are clearly visible to any customer who walks into the store. Similarly, they also offer cleaning and polishing of old gold, diamond, silver or platinum jewellery, whether or not it is a Tara product or not.%% “Apart from offering other services, we believe in being of help to the customer. So we have diamond education programme for our customers. We at Tara Jewellers educate all our customers about diamond jewellery in order to empower them to make a more informed purchase decision. Knowledge about evaluation of diamonds based upon its clarity, cut, carat and colour coupled with appropriate certification is what every customer requires to be acquainted with. The store staff at Tara is well trained to aid the customers in understanding this better. We have a wall dedicated to diamond education, where all fundamental information pertaining to diamond has been demonstrated in a clear and simple way,” adds Raizada. %%

In Adora jeweler, customer may as well be worshipped in strict sense of the word. Sameer Gosar, director, Adora Jeweller, says, “At Adora, we believe that customers are the reason for our existence and growth. Apart from customer friendly business policies like exchange, buyback, upgradation, we focus mainly on delivering the right joyful environment for our customer. We treat each customer as a special, irrespective of their purchase value. We have gone beyond offering tea, refreshments or home delivery. During festivals such as Gudi Padwa, Akshaya Tritiya, Dhanteras, or Diwali we worship our first walk in customer like one worships God. We perform their puja and aarti. This not only makes them feel specila but also helps us develop a family like bond with them.”%% Gosar adds that they also arrange for surprise celebration of customer’s birthday or wedding anniversary at their shop floors. “And to help them shop freely, we take care of their small children so that they can shop without any disturbance. We believe, such small things help us to retain the loyalty of the customer which in turn gets us more business.”%% Customer service need not necessary be measured in terms of tangible services, Ashoka Minawala of Danabhai Jewellers and Sons, says, “We could sell the best of jewelleries, but service positions our caliber. Once we are able to relate to the customer in a friendly and respectful manner, rest can be easy and fun. Last two years have changed the face of retailing. Personal interaction and true advice holds the customer. Now-a-days customers look for something more than incentives or discounts, like something in terms of good recommendations, guidance and support in decision making. An honest and good advice can make customer happier and bring back to us.” %%

At Jayesh Jewellers people still believe that there is nothing better than sharing a personal bond with the customer. Jayesh Jogia of Jayesh Jewellers says, “We, as family jewellers, know that a personal approach always helps us bond with our customers and also make them comfortable. We make efforts to know them and their needs more so that we can give them correct advice and suggestion on their investment. We also have free pick and drop service for our customers.”%% “With high prices of gold and diamonds, the customers is always apprehensive and a good advice with good logic is all that they look for and we make sure we give that,” adds Jogia.%% Be it through providing free services or making the customer feel special and looked after, retailers are out to establish a personal bond with the buyers. The customers can enjoy the importance as businesses compete with better than the best services to their clients. %%

The magic words—customer service—is not confined to banks or telecom. The retail jewellery business in Indian has not only realised the importance of customer servicing, but have made evident efforts to make shopping more interesting and fun for their customers. %% Anmol Jewellers, renowned jeweller in the city that also boasts of an elite client base, offers unique services to its customer. Ishu Datwani, owner, Anmol Jewellers, says, “For any business, customer is the most valued person and so it is for us. Hence, we don’t mind going a bit out of way and making our customers happy.”%% Under their customer service policies, Anmol Jewellers take care of transport needs of their overseas guests throughout the guest’s stay in Mumbai. “We leave a chauffeur driven car at our guests service, irrespective of the fact that whether they want to come to our showroom or go elsewhere. We believe in-- once our customer, always our guest. The relationship with our customers goes beyond monetary benefits,” says Datwani, adding, “We have a specially designed menu for our customers. To serve to our guests, we have an in house service and we have also tied-up with few nearby restaurants. The menu is specially designed for our guests and whatever they demand for is served to them. Also, we get snacks for our staff and guests in the evening and that is directly served to everyone present in the showroom without even asking.”%% Given his cordial relationship with his celebrity clients, Datwani also makes arrangement for his customers to watch a film shoot. “There have been requests where some of our out station clients say that they have never seen a film shoot and we make sure that if there is any film shoot going on in the city that time, we send them there. All this is not there in our customer service policy, so we go beyond that to make our customer happy,” concludes Datwani. %%

Yet another dedicated brand that promises luxury at affordable price, Tara Jewels, also makes sure that not only its customer buys luxury at affordable price, but also feel the luxury when they visit the store. %% Vikram Raizada, head of marketing and business development at Tara Jewels says, “Customer service experience can change the entire perception the customer has of the brand and can eventually play a pivotal role in instilling a sense of reliance and loyalty in the long run. At Tara Jewellers, we have a series of services designed to enhance the level of customer satisfaction. First is made-to-order, under this we offer a bespoke design service that allows our customers to customize their jewellery to suit their personal style. This starts with the customer first being shown our catalogue that has over 45000 designs. She is further assisted by an in-house designer. Following this, a CAD & CAM of the final product is shared with the customer that gives her a picture of what the final product looks. This service makes the customer feel involved in the process of making of the jewellery of her choice.”%% Among other services that Tara Jewels offers to its customers are a visible workshop for repair of jewellery. Irrespective of the fact whether the piece of jewellery is a Tara product or not, we offer repair work to our customer free of cost. Every single Tara Jewellers outlet has a workstation set up within the store. The workshop and the trained technicians working in it are clearly visible to any customer who walks into the store. Similarly, they also offer cleaning and polishing of old gold, diamond, silver or platinum jewellery, whether or not it is a Tara product or not.%% “Apart from offering other services, we believe in being of help to the customer. So we have diamond education programme for our customers. We at Tara Jewellers educate all our customers about diamond jewellery in order to empower them to make a more informed purchase decision. Knowledge about evaluation of diamonds based upon its clarity, cut, carat and colour coupled with appropriate certification is what every customer requires to be acquainted with. The store staff at Tara is well trained to aid the customers in understanding this better. We have a wall dedicated to diamond education, where all fundamental information pertaining to diamond has been demonstrated in a clear and simple way,” adds Raizada. %%

In Adora jeweler, customer may as well be worshipped in strict sense of the word. Sameer Gosar, director, Adora Jeweller, says, “At Adora, we believe that customers are the reason for our existence and growth. Apart from customer friendly business policies like exchange, buyback, upgradation, we focus mainly on delivering the right joyful environment for our customer. We treat each customer as a special, irrespective of their purchase value. We have gone beyond offering tea, refreshments or home delivery. During festivals such as Gudi Padwa, Akshaya Tritiya, Dhanteras, or Diwali we worship our first walk in customer like one worships God. We perform their puja and aarti. This not only makes them feel specila but also helps us develop a family like bond with them.”%% Gosar adds that they also arrange for surprise celebration of customer’s birthday or wedding anniversary at their shop floors. “And to help them shop freely, we take care of their small children so that they can shop without any disturbance. We believe, such small things help us to retain the loyalty of the customer which in turn gets us more business.”%% Customer service need not necessary be measured in terms of tangible services, Ashoka Minawala of Danabhai Jewellers and Sons, says, “We could sell the best of jewelleries, but service positions our caliber. Once we are able to relate to the customer in a friendly and respectful manner, rest can be easy and fun. Last two years have changed the face of retailing. Personal interaction and true advice holds the customer. Now-a-days customers look for something more than incentives or discounts, like something in terms of good recommendations, guidance and support in decision making. An honest and good advice can make customer happier and bring back to us.” %%

At Jayesh Jewellers people still believe that there is nothing better than sharing a personal bond with the customer. Jayesh Jogia of Jayesh Jewellers says, “We, as family jewellers, know that a personal approach always helps us bond with our customers and also make them comfortable. We make efforts to know them and their needs more so that we can give them correct advice and suggestion on their investment. We also have free pick and drop service for our customers.”%% “With high prices of gold and diamonds, the customers is always apprehensive and a good advice with good logic is all that they look for and we make sure we give that,” adds Jogia.%% Be it through providing free services or making the customer feel special and looked after, retailers are out to establish a personal bond with the buyers. The customers can enjoy the importance as businesses compete with better than the best services to their clients. %%

The magic words—customer service—is not confined to banks or telecom. The retail jewellery business in Indian has not only realised the importance of customer servicing, but have made evident efforts to make shopping more interesting and fun for their customers. %% Anmol Jewellers, renowned jeweller in the city that also boasts of an elite client base, offers unique services to its customer. Ishu Datwani, owner, Anmol Jewellers, says, “For any business, customer is the most valued person and so it is for us. Hence, we don’t mind going a bit out of way and making our customers happy.”%% Under their customer service policies, Anmol Jewellers take care of transport needs of their overseas guests throughout the guest’s stay in Mumbai. “We leave a chauffeur driven car at our guests service, irrespective of the fact that whether they want to come to our showroom or go elsewhere. We believe in-- once our customer, always our guest. The relationship with our customers goes beyond monetary benefits,” says Datwani, adding, “We have a specially designed menu for our customers. To serve to our guests, we have an in house service and we have also tied-up with few nearby restaurants. The menu is specially designed for our guests and whatever they demand for is served to them. Also, we get snacks for our staff and guests in the evening and that is directly served to everyone present in the showroom without even asking.”%% Given his cordial relationship with his celebrity clients, Datwani also makes arrangement for his customers to watch a film shoot. “There have been requests where some of our out station clients say that they have never seen a film shoot and we make sure that if there is any film shoot going on in the city that time, we send them there. All this is not there in our customer service policy, so we go beyond that to make our customer happy,” concludes Datwani. %%

Yet another dedicated brand that promises luxury at affordable price, Tara Jewels, also makes sure that not only its customer buys luxury at affordable price, but also feel the luxury when they visit the store. %% Vikram Raizada, head of marketing and business development at Tara Jewels says, “Customer service experience can change the entire perception the customer has of the brand and can eventually play a pivotal role in instilling a sense of reliance and loyalty in the long run. At Tara Jewellers, we have a series of services designed to enhance the level of customer satisfaction. First is made-to-order, under this we offer a bespoke design service that allows our customers to customize their jewellery to suit their personal style. This starts with the customer first being shown our catalogue that has over 45000 designs. She is further assisted by an in-house designer. Following this, a CAD & CAM of the final product is shared with the customer that gives her a picture of what the final product looks. This service makes the customer feel involved in the process of making of the jewellery of her choice.”%% Among other services that Tara Jewels offers to its customers are a visible workshop for repair of jewellery. Irrespective of the fact whether the piece of jewellery is a Tara product or not, we offer repair work to our customer free of cost. Every single Tara Jewellers outlet has a workstation set up within the store. The workshop and the trained technicians working in it are clearly visible to any customer who walks into the store. Similarly, they also offer cleaning and polishing of old gold, diamond, silver or platinum jewellery, whether or not it is a Tara product or not.%% “Apart from offering other services, we believe in being of help to the customer. So we have diamond education programme for our customers. We at Tara Jewellers educate all our customers about diamond jewellery in order to empower them to make a more informed purchase decision. Knowledge about evaluation of diamonds based upon its clarity, cut, carat and colour coupled with appropriate certification is what every customer requires to be acquainted with. The store staff at Tara is well trained to aid the customers in understanding this better. We have a wall dedicated to diamond education, where all fundamental information pertaining to diamond has been demonstrated in a clear and simple way,” adds Raizada. %%

In Adora jeweler, customer may as well be worshipped in strict sense of the word. Sameer Gosar, director, Adora Jeweller, says, “At Adora, we believe that customers are the reason for our existence and growth. Apart from customer friendly business policies like exchange, buyback, upgradation, we focus mainly on delivering the right joyful environment for our customer. We treat each customer as a special, irrespective of their purchase value. We have gone beyond offering tea, refreshments or home delivery. During festivals such as Gudi Padwa, Akshaya Tritiya, Dhanteras, or Diwali we worship our first walk in customer like one worships God. We perform their puja and aarti. This not only makes them feel specila but also helps us develop a family like bond with them.”%% Gosar adds that they also arrange for surprise celebration of customer’s birthday or wedding anniversary at their shop floors. “And to help them shop freely, we take care of their small children so that they can shop without any disturbance. We believe, such small things help us to retain the loyalty of the customer which in turn gets us more business.”%% Customer service need not necessary be measured in terms of tangible services, Ashoka Minawala of Danabhai Jewellers and Sons, says, “We could sell the best of jewelleries, but service positions our caliber. Once we are able to relate to the customer in a friendly and respectful manner, rest can be easy and fun. Last two years have changed the face of retailing. Personal interaction and true advice holds the customer. Now-a-days customers look for something more than incentives or discounts, like something in terms of good recommendations, guidance and support in decision making. An honest and good advice can make customer happier and bring back to us.” %%

At Jayesh Jewellers people still believe that there is nothing better than sharing a personal bond with the customer. Jayesh Jogia of Jayesh Jewellers says, “We, as family jewellers, know that a personal approach always helps us bond with our customers and also make them comfortable. We make efforts to know them and their needs more so that we can give them correct advice and suggestion on their investment. We also have free pick and drop service for our customers.”%% “With high prices of gold and diamonds, the customers is always apprehensive and a good advice with good logic is all that they look for and we make sure we give that,” adds Jogia.%% Be it through providing free services or making the customer feel special and looked after, retailers are out to establish a personal bond with the buyers. The customers can enjoy the importance as businesses compete with better than the best services to their clients. %%