Argentum, the Latin name for silver, has been a strong connect to Rishi Pherwani, from his early schooling years. During his eighth grade chemistry class, his fascination with the chemical symbol AG, or silver, cultivated into a thought, which has now taken shape with Argentum. Vimal Pherwani and Rishi Pherwani, Founders and Lead Designers, launched Argentum Jewels' first ever signature store in the discerning neighborhood of Bandra, Mumbai along with Aasheekaa Bathija, Brand Manager and Founder, ArgentumJewels.com(website). Argentum Jewels is a Sunderdas & Sons Initiative. Rishi Pherwani is the visionary behind brand Argentum Jewels. Having a strong jewellery family background in the gems and jewellery industry, it was a natural inclination for him to be interested in jewellery and designing. Vimal Pherwani is a well-versed veteran in the gems and jewellery business for over 25 years. Post his graduation; Vimal managed his affluent, family jewellery business, Sunderdas & Sons. Sunderdas & Sons was founded in 1952, specialising in distinct, fine jewellery. The name stands for trust and relationships- thus maintaining an unparalleled reputation. With these same characteristics, Argentum Jewels continues to execute the family tradition, on a global scale. A woman’s dream is to own and wear jewellery that makes her feel like a million dollars; wear creations that are unique only to herself, without having to bear the cost for it! If only that dream was so easy to fulfill. Argentum Jewels launched its very first store in the heart of the city, Bandra. %% In an age where technology rules our world, Argentum carefully handcrafts each and every design. In-house karigars spend up to 72 hours, finely setting stones and finishing each piece in silver, with 18-carat gold or platinum overlays. Also, Argentum Jewels can customise jewellery for its clients. Rishi Pherwani says, “If you have heirloom jewellery that you want to preserve for generations to come, consider creating silver replicas, so that you can finally wear jewellery you covet. For those who want to explore the edgy side of Argentum Jewels, we also offer statement pieces that are sure to make you the showstopper, by day and night. Each piece is made within a conscious budget, allowing you to own high-end, semi-precious jewellery, without a heavy price tag. The journey from stones to creations demonstrates the process with which mere stones are transformed into beautiful jewellery, with the help of our master karigars and lead designers. Argentum not only boasts of superior talent and quality in design, but also their Modus Operandi, that being - Customer Service & Satisfaction of the highest order!” %%

Argentum Jewels opened its first flagship store in the heart of Bandra, Mumbai in June 2013. It is located on the ground floor of a heritage building spread across 350 sq. ft., in the quiet lanes of Bandra West. They have fashioned a very pleasant setting, with use of subtle colours on the walls, soft lights to highlight the beauty of the jewellery, peaceful music to make the customer feel at peace while shopping topped with an enchanting aroma. In all, it is a perfect ambiance to make customers feel comfortable and let them shop serenely. Socialites attended the launch from all round the city, among whom, B-town’s famous celebrity Mandira Bedi was seen adorning Argentum's brand new collection ‘Stones to Creations’. At the store launch they also had their in- house karigars, seated in the outside section of the store and showcasing their talent of handcrafting jewellery in front of a live audience. “With minimalistic, clean lines and ample space, the store allows the strong voice of each jewellery piece to speak for itself. ‘Stones to Creations’ collection were the theme of our launch event. We wanted to showcase to our clients the intensive process of karigari, or craftsmanship, and to demonstrate the evolution of rough stones into beautiful creations. The response thereafter has been inspiring. Each week we see an increase in the number of walk-ins, or new customers that have been referred by existing clients. Social media marketing and word of mouth, both have generated a strong sense of curiosity and awareness. Within two months of launch, celebrities such as Sonakshi Sinha and Sania Mirza have been seen wearing Argentum. Argentum as a brand seeks to bring the novel idea of travel jewellery, as a premium, yet accessible alternative to fine jewellery,” says Rishi Pherwani. The most important aspect in a store is customer satisfaction. Buying jewelry should be enjoyable, fun and pleasant. “We have created a very warm ambiance, with soft lights, serene music, fresh marigold aroma and exotic tea offerings. We take our time to understand our clients’ requirements. Based on personal preferences and personal sense of style, we find just the right piece for each client. At Argentum, we design and manufacture each piece in-house. This enables us to allow 100 per cent customisation facilities, within a few working days,” adds Rishi Pherwani. Coming to customer service policy, Aasheekaa Bathija explains, “We offer a 100 per cent guarantee for all of our products. We have also created unique packaging solutions that are free of any adhesives, which are proven to damage silver jewellery. Each Argentum box includes a care card, with specific instructions on how to preserve your jewellery, to avoid tarnishing and preserve the brilliance. We believe in relationships. For us, it is not just about one sale. It’s about being a part of our client’s life journeys. It’s not just about celebrating milestones, but about celebrating life.” %%

Argentum Jewels specialises in striking and statement making earrings, with a product range that also includes neck pieces, rings, bracelets and bangles. Superior craftsmanship and contemporary designs combined, Argentum brings to life a unique character within each piece. It showcases hand–crafted, contemporary, semi–precious jewellery, a fine blend of Eastern craftsmanship with bold designs and coloured stones of the West. Their jewellery is hand-crafted incorporating semi-precious coloured stones, fresh water pearls and simulated diamonds. Impeccably finished, each piece is set in silver with platinum overlays or 18-carat gold plating. “The process of designing is extremely instinctive. The most offbeat of things or places can inspire the most beautiful, creative design. Each piece is designed with individuality, functionality and affordability in mind,” informs Vimal Pherwani. %% With gold and diamond prices consistently on the rise, the discerning customer seeks to attain high quality jewellery, without the hefty price tag. An increase in international travel, destination weddings, and an overall stronger awareness of changing fashion trends, makes semi-precious/travel jewellery the need of the hour. With this, wrapping up the conversation and talking about their future plans, Vimal Pherwani shares, “With the first flagship store seeing a strong response, Argentum will soon spread to other major cities in India. We also seek to reach international consumers and Tier II and Tier III cities via our online platform, www.argentumjewels.com. Our website allows easy accessibility Argentum’ high quality, alternative jewellery, worldwide. Brand Argentum has started traveling the world, with clients in over twenty countries. And a chunk of our business is from repeat customers. This goes to show that something we are doing is right. We want to focus on delivering sheer perfection, at affordable price points, allowing our customers to indulge.” %%

Argentum, the Latin name for silver, has been a strong connect to Rishi Pherwani, from his early schooling years. During his eighth grade chemistry class, his fascination with the chemical symbol AG, or silver, cultivated into a thought, which has now taken shape with Argentum. Vimal Pherwani and Rishi Pherwani, Founders and Lead Designers, launched Argentum Jewels' first ever signature store in the discerning neighborhood of Bandra, Mumbai along with Aasheekaa Bathija, Brand Manager and Founder, ArgentumJewels.com(website). Argentum Jewels is a Sunderdas & Sons Initiative. Rishi Pherwani is the visionary behind brand Argentum Jewels. Having a strong jewellery family background in the gems and jewellery industry, it was a natural inclination for him to be interested in jewellery and designing. Vimal Pherwani is a well-versed veteran in the gems and jewellery business for over 25 years. Post his graduation; Vimal managed his affluent, family jewellery business, Sunderdas & Sons. Sunderdas & Sons was founded in 1952, specialising in distinct, fine jewellery. The name stands for trust and relationships- thus maintaining an unparalleled reputation. With these same characteristics, Argentum Jewels continues to execute the family tradition, on a global scale. A woman’s dream is to own and wear jewellery that makes her feel like a million dollars; wear creations that are unique only to herself, without having to bear the cost for it! If only that dream was so easy to fulfill. Argentum Jewels launched its very first store in the heart of the city, Bandra. %% In an age where technology rules our world, Argentum carefully handcrafts each and every design. In-house karigars spend up to 72 hours, finely setting stones and finishing each piece in silver, with 18-carat gold or platinum overlays. Also, Argentum Jewels can customise jewellery for its clients. Rishi Pherwani says, “If you have heirloom jewellery that you want to preserve for generations to come, consider creating silver replicas, so that you can finally wear jewellery you covet. For those who want to explore the edgy side of Argentum Jewels, we also offer statement pieces that are sure to make you the showstopper, by day and night. Each piece is made within a conscious budget, allowing you to own high-end, semi-precious jewellery, without a heavy price tag. The journey from stones to creations demonstrates the process with which mere stones are transformed into beautiful jewellery, with the help of our master karigars and lead designers. Argentum not only boasts of superior talent and quality in design, but also their Modus Operandi, that being - Customer Service & Satisfaction of the highest order!” %%

Argentum Jewels opened its first flagship store in the heart of Bandra, Mumbai in June 2013. It is located on the ground floor of a heritage building spread across 350 sq. ft., in the quiet lanes of Bandra West. They have fashioned a very pleasant setting, with use of subtle colours on the walls, soft lights to highlight the beauty of the jewellery, peaceful music to make the customer feel at peace while shopping topped with an enchanting aroma. In all, it is a perfect ambiance to make customers feel comfortable and let them shop serenely. Socialites attended the launch from all round the city, among whom, B-town’s famous celebrity Mandira Bedi was seen adorning Argentum's brand new collection ‘Stones to Creations’. At the store launch they also had their in- house karigars, seated in the outside section of the store and showcasing their talent of handcrafting jewellery in front of a live audience. “With minimalistic, clean lines and ample space, the store allows the strong voice of each jewellery piece to speak for itself. ‘Stones to Creations’ collection were the theme of our launch event. We wanted to showcase to our clients the intensive process of karigari, or craftsmanship, and to demonstrate the evolution of rough stones into beautiful creations. The response thereafter has been inspiring. Each week we see an increase in the number of walk-ins, or new customers that have been referred by existing clients. Social media marketing and word of mouth, both have generated a strong sense of curiosity and awareness. Within two months of launch, celebrities such as Sonakshi Sinha and Sania Mirza have been seen wearing Argentum. Argentum as a brand seeks to bring the novel idea of travel jewellery, as a premium, yet accessible alternative to fine jewellery,” says Rishi Pherwani. The most important aspect in a store is customer satisfaction. Buying jewelry should be enjoyable, fun and pleasant. “We have created a very warm ambiance, with soft lights, serene music, fresh marigold aroma and exotic tea offerings. We take our time to understand our clients’ requirements. Based on personal preferences and personal sense of style, we find just the right piece for each client. At Argentum, we design and manufacture each piece in-house. This enables us to allow 100 per cent customisation facilities, within a few working days,” adds Rishi Pherwani. Coming to customer service policy, Aasheekaa Bathija explains, “We offer a 100 per cent guarantee for all of our products. We have also created unique packaging solutions that are free of any adhesives, which are proven to damage silver jewellery. Each Argentum box includes a care card, with specific instructions on how to preserve your jewellery, to avoid tarnishing and preserve the brilliance. We believe in relationships. For us, it is not just about one sale. It’s about being a part of our client’s life journeys. It’s not just about celebrating milestones, but about celebrating life.” %%

Argentum Jewels specialises in striking and statement making earrings, with a product range that also includes neck pieces, rings, bracelets and bangles. Superior craftsmanship and contemporary designs combined, Argentum brings to life a unique character within each piece. It showcases hand–crafted, contemporary, semi–precious jewellery, a fine blend of Eastern craftsmanship with bold designs and coloured stones of the West. Their jewellery is hand-crafted incorporating semi-precious coloured stones, fresh water pearls and simulated diamonds. Impeccably finished, each piece is set in silver with platinum overlays or 18-carat gold plating. “The process of designing is extremely instinctive. The most offbeat of things or places can inspire the most beautiful, creative design. Each piece is designed with individuality, functionality and affordability in mind,” informs Vimal Pherwani. %% With gold and diamond prices consistently on the rise, the discerning customer seeks to attain high quality jewellery, without the hefty price tag. An increase in international travel, destination weddings, and an overall stronger awareness of changing fashion trends, makes semi-precious/travel jewellery the need of the hour. With this, wrapping up the conversation and talking about their future plans, Vimal Pherwani shares, “With the first flagship store seeing a strong response, Argentum will soon spread to other major cities in India. We also seek to reach international consumers and Tier II and Tier III cities via our online platform, www.argentumjewels.com. Our website allows easy accessibility Argentum’ high quality, alternative jewellery, worldwide. Brand Argentum has started traveling the world, with clients in over twenty countries. And a chunk of our business is from repeat customers. This goes to show that something we are doing is right. We want to focus on delivering sheer perfection, at affordable price points, allowing our customers to indulge.” %%

Argentum, the Latin name for silver, has been a strong connect to Rishi Pherwani, from his early schooling years. During his eighth grade chemistry class, his fascination with the chemical symbol AG, or silver, cultivated into a thought, which has now taken shape with Argentum. Vimal Pherwani and Rishi Pherwani, Founders and Lead Designers, launched Argentum Jewels' first ever signature store in the discerning neighborhood of Bandra, Mumbai along with Aasheekaa Bathija, Brand Manager and Founder, ArgentumJewels.com(website). Argentum Jewels is a Sunderdas & Sons Initiative. Rishi Pherwani is the visionary behind brand Argentum Jewels. Having a strong jewellery family background in the gems and jewellery industry, it was a natural inclination for him to be interested in jewellery and designing. Vimal Pherwani is a well-versed veteran in the gems and jewellery business for over 25 years. Post his graduation; Vimal managed his affluent, family jewellery business, Sunderdas & Sons. Sunderdas & Sons was founded in 1952, specialising in distinct, fine jewellery. The name stands for trust and relationships- thus maintaining an unparalleled reputation. With these same characteristics, Argentum Jewels continues to execute the family tradition, on a global scale. A woman’s dream is to own and wear jewellery that makes her feel like a million dollars; wear creations that are unique only to herself, without having to bear the cost for it! If only that dream was so easy to fulfill. Argentum Jewels launched its very first store in the heart of the city, Bandra. %% In an age where technology rules our world, Argentum carefully handcrafts each and every design. In-house karigars spend up to 72 hours, finely setting stones and finishing each piece in silver, with 18-carat gold or platinum overlays. Also, Argentum Jewels can customise jewellery for its clients. Rishi Pherwani says, “If you have heirloom jewellery that you want to preserve for generations to come, consider creating silver replicas, so that you can finally wear jewellery you covet. For those who want to explore the edgy side of Argentum Jewels, we also offer statement pieces that are sure to make you the showstopper, by day and night. Each piece is made within a conscious budget, allowing you to own high-end, semi-precious jewellery, without a heavy price tag. The journey from stones to creations demonstrates the process with which mere stones are transformed into beautiful jewellery, with the help of our master karigars and lead designers. Argentum not only boasts of superior talent and quality in design, but also their Modus Operandi, that being - Customer Service & Satisfaction of the highest order!” %%

Argentum Jewels opened its first flagship store in the heart of Bandra, Mumbai in June 2013. It is located on the ground floor of a heritage building spread across 350 sq. ft., in the quiet lanes of Bandra West. They have fashioned a very pleasant setting, with use of subtle colours on the walls, soft lights to highlight the beauty of the jewellery, peaceful music to make the customer feel at peace while shopping topped with an enchanting aroma. In all, it is a perfect ambiance to make customers feel comfortable and let them shop serenely. Socialites attended the launch from all round the city, among whom, B-town’s famous celebrity Mandira Bedi was seen adorning Argentum's brand new collection ‘Stones to Creations’. At the store launch they also had their in- house karigars, seated in the outside section of the store and showcasing their talent of handcrafting jewellery in front of a live audience. “With minimalistic, clean lines and ample space, the store allows the strong voice of each jewellery piece to speak for itself. ‘Stones to Creations’ collection were the theme of our launch event. We wanted to showcase to our clients the intensive process of karigari, or craftsmanship, and to demonstrate the evolution of rough stones into beautiful creations. The response thereafter has been inspiring. Each week we see an increase in the number of walk-ins, or new customers that have been referred by existing clients. Social media marketing and word of mouth, both have generated a strong sense of curiosity and awareness. Within two months of launch, celebrities such as Sonakshi Sinha and Sania Mirza have been seen wearing Argentum. Argentum as a brand seeks to bring the novel idea of travel jewellery, as a premium, yet accessible alternative to fine jewellery,” says Rishi Pherwani. The most important aspect in a store is customer satisfaction. Buying jewelry should be enjoyable, fun and pleasant. “We have created a very warm ambiance, with soft lights, serene music, fresh marigold aroma and exotic tea offerings. We take our time to understand our clients’ requirements. Based on personal preferences and personal sense of style, we find just the right piece for each client. At Argentum, we design and manufacture each piece in-house. This enables us to allow 100 per cent customisation facilities, within a few working days,” adds Rishi Pherwani. Coming to customer service policy, Aasheekaa Bathija explains, “We offer a 100 per cent guarantee for all of our products. We have also created unique packaging solutions that are free of any adhesives, which are proven to damage silver jewellery. Each Argentum box includes a care card, with specific instructions on how to preserve your jewellery, to avoid tarnishing and preserve the brilliance. We believe in relationships. For us, it is not just about one sale. It’s about being a part of our client’s life journeys. It’s not just about celebrating milestones, but about celebrating life.” %%

Argentum Jewels specialises in striking and statement making earrings, with a product range that also includes neck pieces, rings, bracelets and bangles. Superior craftsmanship and contemporary designs combined, Argentum brings to life a unique character within each piece. It showcases hand–crafted, contemporary, semi–precious jewellery, a fine blend of Eastern craftsmanship with bold designs and coloured stones of the West. Their jewellery is hand-crafted incorporating semi-precious coloured stones, fresh water pearls and simulated diamonds. Impeccably finished, each piece is set in silver with platinum overlays or 18-carat gold plating. “The process of designing is extremely instinctive. The most offbeat of things or places can inspire the most beautiful, creative design. Each piece is designed with individuality, functionality and affordability in mind,” informs Vimal Pherwani. %% With gold and diamond prices consistently on the rise, the discerning customer seeks to attain high quality jewellery, without the hefty price tag. An increase in international travel, destination weddings, and an overall stronger awareness of changing fashion trends, makes semi-precious/travel jewellery the need of the hour. With this, wrapping up the conversation and talking about their future plans, Vimal Pherwani shares, “With the first flagship store seeing a strong response, Argentum will soon spread to other major cities in India. We also seek to reach international consumers and Tier II and Tier III cities via our online platform, www.argentumjewels.com. Our website allows easy accessibility Argentum’ high quality, alternative jewellery, worldwide. Brand Argentum has started traveling the world, with clients in over twenty countries. And a chunk of our business is from repeat customers. This goes to show that something we are doing is right. We want to focus on delivering sheer perfection, at affordable price points, allowing our customers to indulge.” %%