Much has been written about the makeovers from traditional outlets, the type of retail reinvention that saw traditional jewellers remerging in a modern avatar. The spotlight has also been turned on the new stocking patterns, with retailers vying with each other to offer their customers the ‘everything under one roof’ advantage. Similar attention has been focused on the growing importance of design and quality, the need for keeping pace with global trends, new lightweight and contemporary looking ornaments, and so on.%% There are other changes that have simultaneously occurred, though some of these have remained outside the spotlight. One of these is the much greater emphasis on direct interaction between manufacturer and retailer, and conversely on the need for retailers to be able to learn about and source from a wider circle of suppliers. %% With the distribution system becoming increasingly pan-India, a parallel development to this is that manufacturers are also specialising in certain product categories or developing their own niche line of unique offerings. %% {{Indian Jeweller }} introduces this new column which will focus on this new emerging need and provide a platform for manufacturers to showcase their products to the retailer, and for the retailer to be introduced to new sources. Over the next few issues it will profile companies, both big and small, from across the country, and their special and sometimes unique products. %% In the first in this series we present {{Amore Jewels}}, a diamond manufacturer that offers special cuts in invisible precision setting, and {{Chain n Chains}}, a versatile traditional gold chain manufacturer that now presents a wide variety of products. %% We hope this new section will help strengthen the links between manufacturers and retailers.

{{Emerald Jewels}}$$ {{Technology and Talent }}%% One of the pioneers who introduced technology in gold jewellery manufacturing in India has developed many unique niche products for different segments and needs.%% With 25 years of experience, Emerald has emerged as a name synonymous with quality and enchanting designs. It combines technical innovation with c and has emerged as a pioneer of change and a leader of the modern gold jewellery market in India. %% The process of transforming the traditional gold manufacturing industry in India to a technology and talent driven one has had its challenges, but through its conviction and sheer perseverance, the Group has succeeded in establishing a name for itself as one committed to quality consciousness, perfection and business ethics.

The ultra-modern factory at Coimbatore brings a range of international manufacturing facilities under one roof. Today Emerald is involved in designing, developing, production and distribution of a wide range of jewellery collections. . It offers a range of plain gold and studded, machine made and hand made jewellery for wholesale distribution, and also has three well known brands viz. Ishtaa (18kt studded Jewellery), Nishtaa (Z2k plain gold jewellery) and Dazzle (22k studded jewellery). Emerald’s products command a premium in the market for their uniqueness of design and quality workmanship. %% One of its special niche products that has gained popularity in the Indian market is the electroformed Jewellery / Idols. What is special about electroforming products? Using this process, even some of the most complex 3D designs can be crafted in lightweight. This is not possible in other techniques like casting, stamping or in handmade. The 3D features provide a realistic view of the image. %% Using this process, Emerald produces many items such as Statutes, Idols, Jewellery, Gift Articles etc with stunning perfection! The benefit to the customer is the creation of ultra light weight jewellery without compromising on the looks. Moreover, one of the most important features of this product range is its marvelous hardness, and resistance to wear and tear during handling and usage.

{{Chain-N-Chains Jewels}}$$ {{Wider Horizons }}%% Having established itself as an innovative chain manufacturer offering a wide range of machine made gold jewellery, the company has now added two new lines of silver jewellery studded respectively with diamonds and cubic zirconium. %% Some things perhaps come naturally when you have been in a particular field for 100 years. Like a commitment to quality and customer satisfaction, or an ideal blend of traditional practices and modern systems. Perhaps that explains the success that Chain-N-Chains (CNC) has enjoyed as a manufacturer of repute. %% Though officially formed in 1990, CNC has a heritage that dates back over 130 years, when the business was conducted under the name of Kasturchand Tekaji & Co., otherwise known as KT. The business took enormous strides when KT was under the stewardship of Uttamchandji Birawat (father of current CNC owner, Vasantraj Birawat. After its formation the company quickly got established and was soon known for the intricate creativity that it brought into gold jewellery manufacturing and today is seen as a versatile supplier of a range of gold ornaments from 9k to 22k. Some of these include machine made chains, fancy cut chains, handmade chains, braided chains, hollow chains and hollow bangles -- Exlite collection, cast chains and bracelets, set with synthetic stones, bracelets for women and men, fancy net chains, designer beads in gold, studded gold bracelets, "Omega" necklaces, "Cable" necklaces and belts, fabric and mesh chains. %% Recently the company has taken further steps to diversify its product line. Under the leadership of the next generation, Anish Birawat, the company is seeking to establish itself as a multi-brand entity introducing new products and new brands.

|*{{The following two collections were launched recently.}}*|%% {[{{Aaris}} – This is a collection crafted in steel with gold and diamonds, combining elements of art, technology and futuristic thinking. It uses non-allergic, non-corrosive steel, 18k solid gold and VVS diamonds to create fashionable earrings, rings and pendant sets suited for trendy youth. The textured areas of the collection are created using laser technology, while colour is added to steel surfaces with enamel. The steel is attached to the gold by a complex manufacturing process. ]} {[{{Balzo}} – A range of silver sensations that offer a style statement in 92.5 silver and cubic zirconia, set using the technique of micro-pave which gives an even appearance and adds lustre to the stones, and gives the jewellery a brilliant allure.. The range includes pendants, earrings, rings and pendant sets, and is in an extremely affordable price range.]}

Much has been written about the makeovers from traditional outlets, the type of retail reinvention that saw traditional jewellers remerging in a modern avatar. The spotlight has also been turned on the new stocking patterns, with retailers vying with each other to offer their customers the ‘everything under one roof’ advantage. Similar attention has been focused on the growing importance of design and quality, the need for keeping pace with global trends, new lightweight and contemporary looking ornaments, and so on.%% There are other changes that have simultaneously occurred, though some of these have remained outside the spotlight. One of these is the much greater emphasis on direct interaction between manufacturer and retailer, and conversely on the need for retailers to be able to learn about and source from a wider circle of suppliers. %% With the distribution system becoming increasingly pan-India, a parallel development to this is that manufacturers are also specialising in certain product categories or developing their own niche line of unique offerings. %% {{Indian Jeweller }} introduces this new column which will focus on this new emerging need and provide a platform for manufacturers to showcase their products to the retailer, and for the retailer to be introduced to new sources. Over the next few issues it will profile companies, both big and small, from across the country, and their special and sometimes unique products. %% In the first in this series we present {{Amore Jewels}}, a diamond manufacturer that offers special cuts in invisible precision setting, and {{Chain n Chains}}, a versatile traditional gold chain manufacturer that now presents a wide variety of products. %% We hope this new section will help strengthen the links between manufacturers and retailers.

{{Emerald Jewels}}$$ {{Technology and Talent }}%% One of the pioneers who introduced technology in gold jewellery manufacturing in India has developed many unique niche products for different segments and needs.%% With 25 years of experience, Emerald has emerged as a name synonymous with quality and enchanting designs. It combines technical innovation with c and has emerged as a pioneer of change and a leader of the modern gold jewellery market in India. %% The process of transforming the traditional gold manufacturing industry in India to a technology and talent driven one has had its challenges, but through its conviction and sheer perseverance, the Group has succeeded in establishing a name for itself as one committed to quality consciousness, perfection and business ethics.

The ultra-modern factory at Coimbatore brings a range of international manufacturing facilities under one roof. Today Emerald is involved in designing, developing, production and distribution of a wide range of jewellery collections. . It offers a range of plain gold and studded, machine made and hand made jewellery for wholesale distribution, and also has three well known brands viz. Ishtaa (18kt studded Jewellery), Nishtaa (Z2k plain gold jewellery) and Dazzle (22k studded jewellery). Emerald’s products command a premium in the market for their uniqueness of design and quality workmanship. %% One of its special niche products that has gained popularity in the Indian market is the electroformed Jewellery / Idols. What is special about electroforming products? Using this process, even some of the most complex 3D designs can be crafted in lightweight. This is not possible in other techniques like casting, stamping or in handmade. The 3D features provide a realistic view of the image. %% Using this process, Emerald produces many items such as Statutes, Idols, Jewellery, Gift Articles etc with stunning perfection! The benefit to the customer is the creation of ultra light weight jewellery without compromising on the looks. Moreover, one of the most important features of this product range is its marvelous hardness, and resistance to wear and tear during handling and usage.

{{Chain-N-Chains Jewels}}$$ {{Wider Horizons }}%% Having established itself as an innovative chain manufacturer offering a wide range of machine made gold jewellery, the company has now added two new lines of silver jewellery studded respectively with diamonds and cubic zirconium. %% Some things perhaps come naturally when you have been in a particular field for 100 years. Like a commitment to quality and customer satisfaction, or an ideal blend of traditional practices and modern systems. Perhaps that explains the success that Chain-N-Chains (CNC) has enjoyed as a manufacturer of repute. %% Though officially formed in 1990, CNC has a heritage that dates back over 130 years, when the business was conducted under the name of Kasturchand Tekaji & Co., otherwise known as KT. The business took enormous strides when KT was under the stewardship of Uttamchandji Birawat (father of current CNC owner, Vasantraj Birawat. After its formation the company quickly got established and was soon known for the intricate creativity that it brought into gold jewellery manufacturing and today is seen as a versatile supplier of a range of gold ornaments from 9k to 22k. Some of these include machine made chains, fancy cut chains, handmade chains, braided chains, hollow chains and hollow bangles -- Exlite collection, cast chains and bracelets, set with synthetic stones, bracelets for women and men, fancy net chains, designer beads in gold, studded gold bracelets, "Omega" necklaces, "Cable" necklaces and belts, fabric and mesh chains. %% Recently the company has taken further steps to diversify its product line. Under the leadership of the next generation, Anish Birawat, the company is seeking to establish itself as a multi-brand entity introducing new products and new brands.

|*{{The following two collections were launched recently.}}*|%% {[{{Aaris}} – This is a collection crafted in steel with gold and diamonds, combining elements of art, technology and futuristic thinking. It uses non-allergic, non-corrosive steel, 18k solid gold and VVS diamonds to create fashionable earrings, rings and pendant sets suited for trendy youth. The textured areas of the collection are created using laser technology, while colour is added to steel surfaces with enamel. The steel is attached to the gold by a complex manufacturing process. ]} {[{{Balzo}} – A range of silver sensations that offer a style statement in 92.5 silver and cubic zirconia, set using the technique of micro-pave which gives an even appearance and adds lustre to the stones, and gives the jewellery a brilliant allure.. The range includes pendants, earrings, rings and pendant sets, and is in an extremely affordable price range.]}

Much has been written about the makeovers from traditional outlets, the type of retail reinvention that saw traditional jewellers remerging in a modern avatar. The spotlight has also been turned on the new stocking patterns, with retailers vying with each other to offer their customers the ‘everything under one roof’ advantage. Similar attention has been focused on the growing importance of design and quality, the need for keeping pace with global trends, new lightweight and contemporary looking ornaments, and so on.%% There are other changes that have simultaneously occurred, though some of these have remained outside the spotlight. One of these is the much greater emphasis on direct interaction between manufacturer and retailer, and conversely on the need for retailers to be able to learn about and source from a wider circle of suppliers. %% With the distribution system becoming increasingly pan-India, a parallel development to this is that manufacturers are also specialising in certain product categories or developing their own niche line of unique offerings. %% {{Indian Jeweller }} introduces this new column which will focus on this new emerging need and provide a platform for manufacturers to showcase their products to the retailer, and for the retailer to be introduced to new sources. Over the next few issues it will profile companies, both big and small, from across the country, and their special and sometimes unique products. %% In the first in this series we present {{Amore Jewels}}, a diamond manufacturer that offers special cuts in invisible precision setting, and {{Chain n Chains}}, a versatile traditional gold chain manufacturer that now presents a wide variety of products. %% We hope this new section will help strengthen the links between manufacturers and retailers.

{{Emerald Jewels}}$$ {{Technology and Talent }}%% One of the pioneers who introduced technology in gold jewellery manufacturing in India has developed many unique niche products for different segments and needs.%% With 25 years of experience, Emerald has emerged as a name synonymous with quality and enchanting designs. It combines technical innovation with c and has emerged as a pioneer of change and a leader of the modern gold jewellery market in India. %% The process of transforming the traditional gold manufacturing industry in India to a technology and talent driven one has had its challenges, but through its conviction and sheer perseverance, the Group has succeeded in establishing a name for itself as one committed to quality consciousness, perfection and business ethics.

The ultra-modern factory at Coimbatore brings a range of international manufacturing facilities under one roof. Today Emerald is involved in designing, developing, production and distribution of a wide range of jewellery collections. . It offers a range of plain gold and studded, machine made and hand made jewellery for wholesale distribution, and also has three well known brands viz. Ishtaa (18kt studded Jewellery), Nishtaa (Z2k plain gold jewellery) and Dazzle (22k studded jewellery). Emerald’s products command a premium in the market for their uniqueness of design and quality workmanship. %% One of its special niche products that has gained popularity in the Indian market is the electroformed Jewellery / Idols. What is special about electroforming products? Using this process, even some of the most complex 3D designs can be crafted in lightweight. This is not possible in other techniques like casting, stamping or in handmade. The 3D features provide a realistic view of the image. %% Using this process, Emerald produces many items such as Statutes, Idols, Jewellery, Gift Articles etc with stunning perfection! The benefit to the customer is the creation of ultra light weight jewellery without compromising on the looks. Moreover, one of the most important features of this product range is its marvelous hardness, and resistance to wear and tear during handling and usage.

{{Chain-N-Chains Jewels}}$$ {{Wider Horizons }}%% Having established itself as an innovative chain manufacturer offering a wide range of machine made gold jewellery, the company has now added two new lines of silver jewellery studded respectively with diamonds and cubic zirconium. %% Some things perhaps come naturally when you have been in a particular field for 100 years. Like a commitment to quality and customer satisfaction, or an ideal blend of traditional practices and modern systems. Perhaps that explains the success that Chain-N-Chains (CNC) has enjoyed as a manufacturer of repute. %% Though officially formed in 1990, CNC has a heritage that dates back over 130 years, when the business was conducted under the name of Kasturchand Tekaji & Co., otherwise known as KT. The business took enormous strides when KT was under the stewardship of Uttamchandji Birawat (father of current CNC owner, Vasantraj Birawat. After its formation the company quickly got established and was soon known for the intricate creativity that it brought into gold jewellery manufacturing and today is seen as a versatile supplier of a range of gold ornaments from 9k to 22k. Some of these include machine made chains, fancy cut chains, handmade chains, braided chains, hollow chains and hollow bangles -- Exlite collection, cast chains and bracelets, set with synthetic stones, bracelets for women and men, fancy net chains, designer beads in gold, studded gold bracelets, "Omega" necklaces, "Cable" necklaces and belts, fabric and mesh chains. %% Recently the company has taken further steps to diversify its product line. Under the leadership of the next generation, Anish Birawat, the company is seeking to establish itself as a multi-brand entity introducing new products and new brands.

Much has been written about the makeovers from traditional outlets, the type of retail reinvention that saw traditional jewellers remerging in a modern avatar. The spotlight has also been turned on the new stocking patterns, with retailers vying with each other to offer their customers the ‘everything under one roof’ advantage. Similar attention has been focused on the growing importance of design and quality, the need for keeping pace with global trends, new lightweight and contemporary looking ornaments, and so on.%% There are other changes that have simultaneously occurred, though some of these have remained outside the spotlight. One of these is the much greater emphasis on direct interaction between manufacturer and retailer, and conversely on the need for retailers to be able to learn about and source from a wider circle of suppliers. %% With the distribution system becoming increasingly pan-India, a parallel development to this is that manufacturers are also specialising in certain product categories or developing their own niche line of unique offerings. %% {{Indian Jeweller }} introduces this new column which will focus on this new emerging need and provide a platform for manufacturers to showcase their products to the retailer, and for the retailer to be introduced to new sources. Over the next few issues it will profile companies, both big and small, from across the country, and their special and sometimes unique products. %% In the first in this series we present {{Amore Jewels}}, a diamond manufacturer that offers special cuts in invisible precision setting, and {{Chain n Chains}}, a versatile traditional gold chain manufacturer that now presents a wide variety of products. %% We hope this new section will help strengthen the links between manufacturers and retailers.

{{Emerald Jewels}}$$ {{Technology and Talent }}%% One of the pioneers who introduced technology in gold jewellery manufacturing in India has developed many unique niche products for different segments and needs.%% With 25 years of experience, Emerald has emerged as a name synonymous with quality and enchanting designs. It combines technical innovation with c and has emerged as a pioneer of change and a leader of the modern gold jewellery market in India. %% The process of transforming the traditional gold manufacturing industry in India to a technology and talent driven one has had its challenges, but through its conviction and sheer perseverance, the Group has succeeded in establishing a name for itself as one committed to quality consciousness, perfection and business ethics.

The ultra-modern factory at Coimbatore brings a range of international manufacturing facilities under one roof. Today Emerald is involved in designing, developing, production and distribution of a wide range of jewellery collections. . It offers a range of plain gold and studded, machine made and hand made jewellery for wholesale distribution, and also has three well known brands viz. Ishtaa (18kt studded Jewellery), Nishtaa (Z2k plain gold jewellery) and Dazzle (22k studded jewellery). Emerald’s products command a premium in the market for their uniqueness of design and quality workmanship. %% One of its special niche products that has gained popularity in the Indian market is the electroformed Jewellery / Idols. What is special about electroforming products? Using this process, even some of the most complex 3D designs can be crafted in lightweight. This is not possible in other techniques like casting, stamping or in handmade. The 3D features provide a realistic view of the image. %% Using this process, Emerald produces many items such as Statutes, Idols, Jewellery, Gift Articles etc with stunning perfection! The benefit to the customer is the creation of ultra light weight jewellery without compromising on the looks. Moreover, one of the most important features of this product range is its marvelous hardness, and resistance to wear and tear during handling and usage.

{{Chain-N-Chains Jewels}}$$ {{Wider Horizons }}%% Having established itself as an innovative chain manufacturer offering a wide range of machine made gold jewellery, the company has now added two new lines of silver jewellery studded respectively with diamonds and cubic zirconium. %% Some things perhaps come naturally when you have been in a particular field for 100 years. Like a commitment to quality and customer satisfaction, or an ideal blend of traditional practices and modern systems. Perhaps that explains the success that Chain-N-Chains (CNC) has enjoyed as a manufacturer of repute. %% Though officially formed in 1990, CNC has a heritage that dates back over 130 years, when the business was conducted under the name of Kasturchand Tekaji & Co., otherwise known as KT. The business took enormous strides when KT was under the stewardship of Uttamchandji Birawat (father of current CNC owner, Vasantraj Birawat. After its formation the company quickly got established and was soon known for the intricate creativity that it brought into gold jewellery manufacturing and today is seen as a versatile supplier of a range of gold ornaments from 9k to 22k. Some of these include machine made chains, fancy cut chains, handmade chains, braided chains, hollow chains and hollow bangles -- Exlite collection, cast chains and bracelets, set with synthetic stones, bracelets for women and men, fancy net chains, designer beads in gold, studded gold bracelets, "Omega" necklaces, "Cable" necklaces and belts, fabric and mesh chains. %% Recently the company has taken further steps to diversify its product line. Under the leadership of the next generation, Anish Birawat, the company is seeking to establish itself as a multi-brand entity introducing new products and new brands.

|*{{The following two collections were launched recently.}}*|%% {[{{Aaris}} – This is a collection crafted in steel with gold and diamonds, combining elements of art, technology and futuristic thinking. It uses non-allergic, non-corrosive steel, 18k solid gold and VVS diamonds to create fashionable earrings, rings and pendant sets suited for trendy youth. The textured areas of the collection are created using laser technology, while colour is added to steel surfaces with enamel. The steel is attached to the gold by a complex manufacturing process. ]} {[{{Balzo}} – A range of silver sensations that offer a style statement in 92.5 silver and cubic zirconia, set using the technique of micro-pave which gives an even appearance and adds lustre to the stones, and gives the jewellery a brilliant allure.. The range includes pendants, earrings, rings and pendant sets, and is in an extremely affordable price range.]}