Minwala’s latest showroom at Turner Road, Bandra in Mumbai gave glittering diamonds a new fashionable abode. Known for their exclusive, one-of-a-kind designs, the brand Minawala is a result of sheer hard work and dedication to the art of jewellery. Their latest two-storied showroom is meant to cater to an array of design centric minds. They create jewellery that can transform a person. Kavita Parab explored further the brand and their new store.%% Pure luxury thy name, Minawala! Shehzad Zaveri, the creative force behind the high-end jewellery brand thinks, “Jewellery is a means of communication for a woman.” Minawala designs jewellery for modern brides, working women who need jewels that highlight their traditions with their assertive modern personalities. He further adds, “When we create for her, we balance the product designs, giving age-old traditional techniques, a modern twist.” %% After being in the jewellery business for 3 consecutive generations, Minawala has established itself as a high-end jewellery brand, by designing innovative collections that bring out the charisma of colors inherent in precious-semiprecious stones and fiery diamonds. Since, Minawala first set shop in 1985 in the Heera Panna Arcade; it has been an eventful journey full of accolades for their ability to deliver jewellery par excellence. %% At the age of 17 while helping out his mother for selling door-to-door jewellery, little did Shehzad Zaveri knew that few years down the line he would be dealing in diamonds. By 1997, Shehzad Zaveri was promoting his designs made with coloured stones jewellery in India – a feat in itself as then coloured gemstone jewellery were rare in the country. The Minawala store opened its doors in 1993 in the Heera Panna Arcade in Mumbai. At present, Minawala boasts of 5 retail addresses, 3 in Mumbai at Bandra, Santacruz and Heera Panna and one each in New Delhi and Bangalore. When quipped about the USP of the brand, Shehzad Zaveri said, “Each of the stores has different collection catering to different audiences. Everything at our stores is conceptualized and crafted in-house which is the USP of our brand and that is reflected in all our stores. The entire range of jewellery is one-of-a-kind and signature. No outsourced jewels are sold in Minawala.” %% Minawala’s latest offering at Turner Road in Bandra, Mumbai, is a two-storied opulence meant to accommodate the overwhelming demands of variety of mindsets. The store is spread across two floors with a roof top lounge – a novel idea for a luxury jewellery store. The store offers exclusive pieces (To Only The New Store) that are crafted with intensity of colour with proportioned cut and purity. Commenting on the new store, Shehzad Zaveri said, “Minawala, continuing its legacy of enchantment and imagination is set for a new address that will showcase the uncompromising collection at all times. We purpose a design by experimenting with the rules of elegance by casting precious stones in a potent blend of excellence and rarity. We have ensured that the designs are exceptional and timeless.” The showroom has a range of jewellery to choose from which includes necklaces/chokers, bracelets/cuffs, pendants/pendant sets, earrings, cocktail rings and wedding sets in diamonds and coloured gemstones. The collection on each floor is a creative extravaganza that surpasses time and trends. %%

Even the concept of having rooftop lounge in the showroom had us amused. The lounge is located on the exclusive zone at Level 1 which is specially made for the Minawala patrons. The lounge area in the open with well furnished seating can be used by the clients for their kitty parties, events or just to catch up with their friends over food & beverages. This is also a good place for the customer to sit back and relax, make up their mind while purchase. Shehzad Zaveri added on the lounge area, “We wanted to make jewellery buying not a process but an experience. We wanted our clients to sit, relax before they made their decision to make that expensive purchase.” %% The craft gets its shape at Minawala’s factory spread over 4,000 sq feet area in Mumbai. Ably supported by skilled craftsmen, the factory makes bespoke jewellery pieces. Each stage that a particular jewellery piece goes through till its finalisation is under the keen scrutiny of the designer eyes of Shehzad Zaveri. Each piece of Minawala jewellery is a days and months of arduous detailing and finishing work. When asked about his extraordinary designs, Shehzad Zaveri said, “In Minawala’s quest to continually delight our customers, we begin our design process by researching trends, speaking to our clients and understanding their needs. After due diligence of patenting settings and registering designs, exclusive pieces are created.” That is what has earned them the host of renowned trusted clientele spread across the globe. %% Shehzad Zaveri, Managing Director and the creative force behind the elegant designs of Minawala brand of jewellery says, “If we do not make it, we do not offer it!” The words spell conviction of a designer who gets inspiration from vibrant sensibilities of women. We wanted to know what inspires this prolific jewellery designer and pat came reply, “The inspiration of jewellery collections at Minawala is drawn from the dynamic fashion sensibilities of women; designs that suit various needs and every occasion. Considering the recent social phenomenon of office to party, and less is more in the jewellery space designs; I prefer blending together trendy, elegant, classy, chic jewellery sense creating beautiful pieces. My aim is to be innovative in ways to induce functionality and appeal for the contemporary customers.” %% Over the years, Minawala has earned recognition for being the most stylish and innovative. For three consecutive years, Minawala won awards from the Retail Jeweller India Awards; first in 2007, as the ‘Best Diamond Vivaha Jewellery’ of the year followed by in 2008, as ‘Best Designer Jewellery’ of the year and then again in 2009, as the ‘Best Diamond Jewellery’ of the year. Also, it was awarded ‘Best Corporate Ad’ of the year at PRCI Corporate Collateral Awards. %% The journey doesn’t stop here. Minawala now plans to strengthen their presence and boost their business further at their five showrooms with promise of more panache and elegance in future. %%

Minwala’s latest showroom at Turner Road, Bandra in Mumbai gave glittering diamonds a new fashionable abode. Known for their exclusive, one-of-a-kind designs, the brand Minawala is a result of sheer hard work and dedication to the art of jewellery. Their latest two-storied showroom is meant to cater to an array of design centric minds. They create jewellery that can transform a person. Kavita Parab explored further the brand and their new store.%% Pure luxury thy name, Minawala! Shehzad Zaveri, the creative force behind the high-end jewellery brand thinks, “Jewellery is a means of communication for a woman.” Minawala designs jewellery for modern brides, working women who need jewels that highlight their traditions with their assertive modern personalities. He further adds, “When we create for her, we balance the product designs, giving age-old traditional techniques, a modern twist.” %% After being in the jewellery business for 3 consecutive generations, Minawala has established itself as a high-end jewellery brand, by designing innovative collections that bring out the charisma of colors inherent in precious-semiprecious stones and fiery diamonds. Since, Minawala first set shop in 1985 in the Heera Panna Arcade; it has been an eventful journey full of accolades for their ability to deliver jewellery par excellence. %% At the age of 17 while helping out his mother for selling door-to-door jewellery, little did Shehzad Zaveri knew that few years down the line he would be dealing in diamonds. By 1997, Shehzad Zaveri was promoting his designs made with coloured stones jewellery in India – a feat in itself as then coloured gemstone jewellery were rare in the country. The Minawala store opened its doors in 1993 in the Heera Panna Arcade in Mumbai. At present, Minawala boasts of 5 retail addresses, 3 in Mumbai at Bandra, Santacruz and Heera Panna and one each in New Delhi and Bangalore. When quipped about the USP of the brand, Shehzad Zaveri said, “Each of the stores has different collection catering to different audiences. Everything at our stores is conceptualized and crafted in-house which is the USP of our brand and that is reflected in all our stores. The entire range of jewellery is one-of-a-kind and signature. No outsourced jewels are sold in Minawala.” %% Minawala’s latest offering at Turner Road in Bandra, Mumbai, is a two-storied opulence meant to accommodate the overwhelming demands of variety of mindsets. The store is spread across two floors with a roof top lounge – a novel idea for a luxury jewellery store. The store offers exclusive pieces (To Only The New Store) that are crafted with intensity of colour with proportioned cut and purity. Commenting on the new store, Shehzad Zaveri said, “Minawala, continuing its legacy of enchantment and imagination is set for a new address that will showcase the uncompromising collection at all times. We purpose a design by experimenting with the rules of elegance by casting precious stones in a potent blend of excellence and rarity. We have ensured that the designs are exceptional and timeless.” The showroom has a range of jewellery to choose from which includes necklaces/chokers, bracelets/cuffs, pendants/pendant sets, earrings, cocktail rings and wedding sets in diamonds and coloured gemstones. The collection on each floor is a creative extravaganza that surpasses time and trends. %%

Even the concept of having rooftop lounge in the showroom had us amused. The lounge is located on the exclusive zone at Level 1 which is specially made for the Minawala patrons. The lounge area in the open with well furnished seating can be used by the clients for their kitty parties, events or just to catch up with their friends over food & beverages. This is also a good place for the customer to sit back and relax, make up their mind while purchase. Shehzad Zaveri added on the lounge area, “We wanted to make jewellery buying not a process but an experience. We wanted our clients to sit, relax before they made their decision to make that expensive purchase.” %% The craft gets its shape at Minawala’s factory spread over 4,000 sq feet area in Mumbai. Ably supported by skilled craftsmen, the factory makes bespoke jewellery pieces. Each stage that a particular jewellery piece goes through till its finalisation is under the keen scrutiny of the designer eyes of Shehzad Zaveri. Each piece of Minawala jewellery is a days and months of arduous detailing and finishing work. When asked about his extraordinary designs, Shehzad Zaveri said, “In Minawala’s quest to continually delight our customers, we begin our design process by researching trends, speaking to our clients and understanding their needs. After due diligence of patenting settings and registering designs, exclusive pieces are created.” That is what has earned them the host of renowned trusted clientele spread across the globe. %% Shehzad Zaveri, Managing Director and the creative force behind the elegant designs of Minawala brand of jewellery says, “If we do not make it, we do not offer it!” The words spell conviction of a designer who gets inspiration from vibrant sensibilities of women. We wanted to know what inspires this prolific jewellery designer and pat came reply, “The inspiration of jewellery collections at Minawala is drawn from the dynamic fashion sensibilities of women; designs that suit various needs and every occasion. Considering the recent social phenomenon of office to party, and less is more in the jewellery space designs; I prefer blending together trendy, elegant, classy, chic jewellery sense creating beautiful pieces. My aim is to be innovative in ways to induce functionality and appeal for the contemporary customers.” %% Over the years, Minawala has earned recognition for being the most stylish and innovative. For three consecutive years, Minawala won awards from the Retail Jeweller India Awards; first in 2007, as the ‘Best Diamond Vivaha Jewellery’ of the year followed by in 2008, as ‘Best Designer Jewellery’ of the year and then again in 2009, as the ‘Best Diamond Jewellery’ of the year. Also, it was awarded ‘Best Corporate Ad’ of the year at PRCI Corporate Collateral Awards. %% The journey doesn’t stop here. Minawala now plans to strengthen their presence and boost their business further at their five showrooms with promise of more panache and elegance in future. %%

Minwala’s latest showroom at Turner Road, Bandra in Mumbai gave glittering diamonds a new fashionable abode. Known for their exclusive, one-of-a-kind designs, the brand Minawala is a result of sheer hard work and dedication to the art of jewellery. Their latest two-storied showroom is meant to cater to an array of design centric minds. They create jewellery that can transform a person. Kavita Parab explored further the brand and their new store.%% Pure luxury thy name, Minawala! Shehzad Zaveri, the creative force behind the high-end jewellery brand thinks, “Jewellery is a means of communication for a woman.” Minawala designs jewellery for modern brides, working women who need jewels that highlight their traditions with their assertive modern personalities. He further adds, “When we create for her, we balance the product designs, giving age-old traditional techniques, a modern twist.” %% After being in the jewellery business for 3 consecutive generations, Minawala has established itself as a high-end jewellery brand, by designing innovative collections that bring out the charisma of colors inherent in precious-semiprecious stones and fiery diamonds. Since, Minawala first set shop in 1985 in the Heera Panna Arcade; it has been an eventful journey full of accolades for their ability to deliver jewellery par excellence. %% At the age of 17 while helping out his mother for selling door-to-door jewellery, little did Shehzad Zaveri knew that few years down the line he would be dealing in diamonds. By 1997, Shehzad Zaveri was promoting his designs made with coloured stones jewellery in India – a feat in itself as then coloured gemstone jewellery were rare in the country. The Minawala store opened its doors in 1993 in the Heera Panna Arcade in Mumbai. At present, Minawala boasts of 5 retail addresses, 3 in Mumbai at Bandra, Santacruz and Heera Panna and one each in New Delhi and Bangalore. When quipped about the USP of the brand, Shehzad Zaveri said, “Each of the stores has different collection catering to different audiences. Everything at our stores is conceptualized and crafted in-house which is the USP of our brand and that is reflected in all our stores. The entire range of jewellery is one-of-a-kind and signature. No outsourced jewels are sold in Minawala.” %% Minawala’s latest offering at Turner Road in Bandra, Mumbai, is a two-storied opulence meant to accommodate the overwhelming demands of variety of mindsets. The store is spread across two floors with a roof top lounge – a novel idea for a luxury jewellery store. The store offers exclusive pieces (To Only The New Store) that are crafted with intensity of colour with proportioned cut and purity. Commenting on the new store, Shehzad Zaveri said, “Minawala, continuing its legacy of enchantment and imagination is set for a new address that will showcase the uncompromising collection at all times. We purpose a design by experimenting with the rules of elegance by casting precious stones in a potent blend of excellence and rarity. We have ensured that the designs are exceptional and timeless.” The showroom has a range of jewellery to choose from which includes necklaces/chokers, bracelets/cuffs, pendants/pendant sets, earrings, cocktail rings and wedding sets in diamonds and coloured gemstones. The collection on each floor is a creative extravaganza that surpasses time and trends. %%

Even the concept of having rooftop lounge in the showroom had us amused. The lounge is located on the exclusive zone at Level 1 which is specially made for the Minawala patrons. The lounge area in the open with well furnished seating can be used by the clients for their kitty parties, events or just to catch up with their friends over food & beverages. This is also a good place for the customer to sit back and relax, make up their mind while purchase. Shehzad Zaveri added on the lounge area, “We wanted to make jewellery buying not a process but an experience. We wanted our clients to sit, relax before they made their decision to make that expensive purchase.” %% The craft gets its shape at Minawala’s factory spread over 4,000 sq feet area in Mumbai. Ably supported by skilled craftsmen, the factory makes bespoke jewellery pieces. Each stage that a particular jewellery piece goes through till its finalisation is under the keen scrutiny of the designer eyes of Shehzad Zaveri. Each piece of Minawala jewellery is a days and months of arduous detailing and finishing work. When asked about his extraordinary designs, Shehzad Zaveri said, “In Minawala’s quest to continually delight our customers, we begin our design process by researching trends, speaking to our clients and understanding their needs. After due diligence of patenting settings and registering designs, exclusive pieces are created.” That is what has earned them the host of renowned trusted clientele spread across the globe. %% Shehzad Zaveri, Managing Director and the creative force behind the elegant designs of Minawala brand of jewellery says, “If we do not make it, we do not offer it!” The words spell conviction of a designer who gets inspiration from vibrant sensibilities of women. We wanted to know what inspires this prolific jewellery designer and pat came reply, “The inspiration of jewellery collections at Minawala is drawn from the dynamic fashion sensibilities of women; designs that suit various needs and every occasion. Considering the recent social phenomenon of office to party, and less is more in the jewellery space designs; I prefer blending together trendy, elegant, classy, chic jewellery sense creating beautiful pieces. My aim is to be innovative in ways to induce functionality and appeal for the contemporary customers.” %% Over the years, Minawala has earned recognition for being the most stylish and innovative. For three consecutive years, Minawala won awards from the Retail Jeweller India Awards; first in 2007, as the ‘Best Diamond Vivaha Jewellery’ of the year followed by in 2008, as ‘Best Designer Jewellery’ of the year and then again in 2009, as the ‘Best Diamond Jewellery’ of the year. Also, it was awarded ‘Best Corporate Ad’ of the year at PRCI Corporate Collateral Awards. %% The journey doesn’t stop here. Minawala now plans to strengthen their presence and boost their business further at their five showrooms with promise of more panache and elegance in future. %%