Izaara, a premium silver jewellery brand launched by WHP Jewellers in October 2016 bags ‘Emerging Brand of the Year Award’ at World Consulting & Research Corporation’s  (WCRC) 2016 paving its way in the contemporary era for its trendy designs, unique positioning and rapid PAN India expansion. The event was held at Sahara Star on 21^st  December 2016 where prominent industry personalities like Tapasee Pannu, Suzanne Khan, Mughda Godse, Shibani Kashyap and Anupam Kher were a part of the event. Aditya Pethe, Director, WHP Jewellers was presented the award by Lord Loomba.

Izaara is one of its kind premium silver jewellery that brings concept driven ethno contemporary designs that includes rings, earrings, bracelets, cuffs, pendants and necklaces in a range that appeals to the taste of a modern Indian woman. The brand also caters to the jewellery needs of men.  Each Izaara piece is expressive but not expensive and is monogrammed with an ‘I’ for authenticity. It is nickel and lead free making it 100 per cent skin safe. Izaara hosts exclusive store at Pheonix Market City, Mumbai, and is present as shop in shop at Shoppers Stop and WHP Jewellers stores.  It is also available at your online jewellery store www.whp.net.in and www.amazon.in. The brand is on a rapid expansion speed and aims at creating minimum 50 touch points by the end of 2017 making it one of the fastest growing brands.

Aditya Pethe, Director, said “Being recognised by a credible body like WCRC is a great honor as well as an acknowledgement of the fact that Izaara as a brand is on the right track. The aim to launch this brand was to cater to the needs of a unique consumer base which believes in variety as a spice of life. The brand has received an overwhelming response from the consumers and we have plan to launch around 50 stores by the end of 2017.”

Rahil Muhimtule, Brand Director, Izaara said, ‘We would like to thank WCRC. I am glad that Izaara has made a good start and this award is an acknowledgement of the fact thatour marketing, product and retail strategies are working cohesively towards the brand objective.