With an aim to extend its reach to Middle Eastern markets, Amazon to allow Indian sellers to sell their products through its website. UAE and other Middle East countries have the largest population of Indian’s outside the country.


“Categories such as jewellery, apparel, beauty and groceries are expected to significantly push sales of manufacturers and sellers out of India in the UAE, said Ronaldo Mouchawar, the founder of marketplace Souq, which Amazon acquired in 2017. “We already have a large ready customer base from Souq registered on Amazon UAE, and as part of Amazon’s expansion in the region, also set up two fulfillment centres in UAE,” Mouchawar, VP at Amazon, said in an interview.


The global selling programme itself is expected to generate $5 billion in sales for Amazon India, country head Amit Agarwal said last month. Currently, it has clocked $1 billion in sales. “UAE will be a huge opportunity for Indian sellers and brands. There is a lot of demand-side parallel of Indian and UAE customers. Categories where India has a manufacturing strength will help these sellers seamlessly count the UAE as a 30th state,” said Gopal Pillai, Vice President, seller services, Amazon India.


The Indian government has been actively making policies favourable for SMEs to export, including reducing the documentation, digitising the entire customs clearance process and adding more foreign post offices across India.