Aisshpra Foundation from the house of UP's Leading Jewellery chain Aisshpra Gems & Jewels came to rescue of Gorakhpur Dengue victims with a blood donation drive. Having realized that Dengue cases have increased in the city and people are facing shortage of blood for which they had to be rushed in serious condition to Lucknow, Aisshpra foundation organized this drive.

The blood donation drive saw members of Aisshpra family come forward to donate blood along with citizens of Gorakhpur. On 19th November at 10.30 a.m all the members of Aisshpra foundation were present in Gorakhnath hospital for the blood donation drive. Director of Aisshpra, Mr. Saumitra Saraf took the initiative and donated blood, followed by him Aisshpra foundation members Nandini Kediya, Shyam Singhania, Nachiketa Tripathi, Prashant Singh, Rajesh Singh, Saksham Gupta, Sandeep Agrahari, Dheeraj Choudhary, Raj Kumar, Sushil Giri, Ratan Verma and everybody else were part of this act of humanity.

Present at the situation, the Director of Aisshpra foundation Saumitra Saraf said, “We have witnessed in Gorakhpur that due to large number of Dengue cases, people are unable to get the required amount of platelets and the reason for this is shortage of blood. We, through Aisshpra foundation want to make people aware of the importance of blood donation. We are glad that people of Gorakhpur came forward to help us make this initiative a grand success by donating blood.” Mr. Vaibhav Saraf, Director, Aisshpra Gems & Jewels “We are saddened by the Dengue situation that took place in Gorakhpur. We have been swift and have tried to reach out to as many patients as possible and help them out. As a brand and family, we, born and raised in Gorakhpur, we therefore have a responsibility towards this city. We hope our small contribution to our people brought some ease to them in the moment of difficulty.’