ORRA, India’s leading house of Bridal jewellery launches the Swarna Kavach initiative to bring in the festivities of prosperity and honour the tradition of owning Gold on the day of Akshaya Tritiya. With Swarna Kavach, customers are protected from price fluctuations of the Gold rate and can shop from the safety of their homes by placing an order through the ORRA website.

A lot of emotions are involved around the celebrations of Akshaya Tritiya as it marks the onset of prosperity, purchase of gold is considered to be a sign of good luck. Due to the current lockdown situation, it is not possible for people to visit stores to make their purchases, however, this should not deter people from celebrating positivity and new beginnings. 

Post the opening of the lock-down, customers can go to the store and pick up any 22kT jewellery they like. If the rate goes up on the delivery date, the customer still gets the jewellery at the price they had blocked; if the rate goes down, the customers can avail additional jewellery for the difference amount.

“Akshaya Tritiya is considered to be an auspicious occasion for Indians and it marks the onset of prosperity. As a brand that has always believed in preserving traditions and culture, we wanted to extend a thoughtful gesture to our customers and honour their sentiments by facilitating online purchases. The Swarna Kavach is a unique price protection plan that we have introduced. Our regular clientele and prospective buyers can make the purchase online seamlessly with online consultation by our trained staff members." said Dipu Mehta, Managing Director, ORRA

• * For the special occasion of Akshay Tritiya, ORRA is also offering a bouquet of offers over and above the Swarna Kavach Plan
• * Flat 50 per cent off on making charges of 22KT gold jewellery and 24KT gold bars and gold coins