Chandigarh conjures up images of beautiful vistas and serene tranquility. The city’s people have embraced a lifestyle that is rich in luxury. Synonymous with Chandigarh’s regal characteristics, a household name, Sham Jewellers launched what is North India’s largest jewellery showroom recently at Sector 34. 

Spread across 30,000 sq-ft, with 6 floors, the store is palatial with interiors that are breathtaking. While the industry is in a constant state of crisis, thanks to the pandemic, Sham Jewellers decided to go ahead and make its landmark project a reality. “The demand for jewellery in Chandigarh has been good. We have been working on this showroom for over 2 years and we didn’t want to delay the launch any further,” says Gagan Khurana, Partner.

The biggest strength of this store will be its veritable inventory. Gold, diamonds, fusion jewellery, exquisite designer pieces, silver items, you name it - the store has it all. “Typically, South India is known for such large showrooms. We wanted to create something similar in Chandigarh,” adds Gagan. 

The store gleams with plush interiors and warm colours, added to that handpicked jewellery of various styles. Each floor is dedicated to one category of jewellery. One floor only has 18 k good jewellery while another is completely dedicated to light weight jewellery. “There is demand for all kinds of jewellery here, however, gold and diamond jewellerh fast moving. Polki has become out-of-fashion,” says Gagan.