The Multimedia campaign unveils a heart-warming film on the preciousness of a daughter’s dreams.

Commemorating Daughter’s Day, Reliance Jewels has launched an inspiring yet heartfelt ode #DaughtersAreDreamers to launch their Alora Collection, inspired by dream catchers. The campaign celebrates Daughters, women with dreams, yearning to learn and explore and fill lives with joy and hope.

Conceptualised by Scarecrow M&C Saatchi, the idea behind the campaign is to encourage the daughters who are chasing their dreams and their parents who are their rock solid support system. #DaughtersAreDreamers ad film by Reliance Jewels showcases the beautiful  relationship between parents and daughters with moments where they encourages their daughter to pursue her passions, dreams – right from learning judo to becoming a travel influencer.

Alora collection consists of unique designs of handcrafted gold and diamond jewellery. The gold jewellery consists of contemporary delicately designed bracelets and the diamond collection consists an intricate contemporary jewellery set of pendant, earrings & bracelets. The collection range price starting from Rs 4999/- is sure to become an essential part of every daughter’s wardrobe.

Commenting on the collection, Sunil Nayak, CEO of Reliance Jewels said: “Daughters have a special place in our lives and with the campaign #DaughtersAreDreamers and the Alora collection, Reliance Jewels makes a small gesture to convey how wonderful daughters are and how important their dreams are. The campaign is to motivate more and more people to believe in their daughters and encourage them in different walks of life. We have designed the collection keeping in mind the preferences of the modern Indian daughters and we aim to encourage dreams of all the daughters of the nation through the launch of this intricate collection inspired by dream catchers”.

These stunning masterpieces will be exclusively available at all Reliance Jewels Flagship operational showrooms and Shop-in Shops across the country.