The iconic Prithviraj Road in Jaipur is now also home to a sparkling new office-cum-atelier for Abhishek Ghatiwala, CEO & Creative Director, Ghatiwala, and his team. The new logo is an amalgamation of some common shapes and forms seen in polki and jadau jewellery, which is the specialty of the Ghatiwala brand. 

The symbol also subtly forms a ‘G’ monogram for Ghatiwala. The brand colours -- deep teal and pale sage -- are very strategically chosen to make the brand stand apart from its competition, and yet have a sense of familiarity with the older identity.

The new atelier is aimed at creating a one-of-a-kind experience for the Ghatiwala clients. It is neither a showroom nor a retail store; it is a house for the brand Ghatiwala. One can feel a sense of glory and splendour at the Ghatiwala atelier as each turn here narrates the story of their deep-rooted Indian traditions infused with contemporary aesthetics. Along with some of the finest jadau jewellery pieces on display, you can see sunlight creating majestic patterns in the courtyard; the atelier walls display mix-media art installations, and tables are accented with antique artefacts.

“For over 70 years, Ghatiwala has not only promised exclusive and well-crafted Indian jadau jewellery but also delivered personalized experiences for our patrons. Today, we open the doors to the atelier of our dreams and we promise that it will set a new benchmark for authenticity, brilliant craftsmanship and unparalleled opulence,” says  Ghatiwala.