Pooja Diamonds has been known for their impeccable craftsmanship and designs that they have been doing end to end in-house for 30 years. This Independence Day, the brand has launched a unique campaign called ‘Soul of India’ which is a tribute to great Indian designs and karigari, and is made in India, for India. 

The collection is completely handcrafted and captures the essence of India's rich and heritage culture. Soul of India range brings with it kaleidoscopic colors on jewels that reflect the colorful and rich Indian culture.  

Their collection is remarkable and traditional that enchants the ruh (soul) of every woman while capturing the spirit of India. They have spent decades preserving various Indian karigaris and reviving traditional designs for modern Indian women. "SOUL OF INDIA" collection carries the vibe of made in India which makes every jewel exquisitely special. The ethnic edition features delightful jewels handcrafted using the finest of precious stones that are ethically sourced, chunks of uncut diamonds, strings, or pearls crafted in real gold.

From Bridal Chokers to statement Rings, every piece from Soul of India is a tribute to Indian Karigars who have preserved the artistry for generations. The collection is a saga that celebrates the brilliance of India and its artists.

Handcrafted, Timeless, Heritage and the one that will enchant your soul making every next occasion of yours awe-inspiring.

The edition is now available at a flagship store in Ahmedabad and a luxury store in Mumbai.