Senco Gold & Diamonds, one of India’s largest jewellery retail chains, has announced discounts on making charges on its entire jewellery range in Gold, Diamond, Platinum, Silver and Gossip. The auspicious occasion of Dhanteras is marked by people buying gold and gold ornaments which are integral to the Indian tradition. Gold is considered as a symbol of luck, prosperity, abundance and auspiciousness.

Commenting on the occasion, Suvankar Sen, CEO, Senco Gold and Diamonds said, “This year jewellery buying trend has been about living life large. After two years of mental anxiety and challenges, customers want to spend and invest in jewellery for happiness and asset building. We have seen larger pieces of necklaces in gold or diamonds and statement pieces of bangles, earrings, and rings getting sold. Sales are expected to get back to pre-Covid levels, with an increase of 15%-20% from last year. There are new collections, designs in gold, diamond, platinum for customers to choose from and exciting offers on purchase of gold and diamond jewellery. Kiara Advani, our new brand ambassador, has launched a new design range, and through the campaign, Now Is The Time, we are encouraging everyone for a return to normal, and the time to plan to buy jewellery this festive season for a healthy and prosperous future is Now.”

Senco Gold & Diamonds had recently roped in Bollywood diva Kiara Advani, and launched a new brand campaign to celebrate the spirit of Dhanteras. The new campaign will run on digital mediums; it is a continuation of the earlier campaign, ‘Now is the time’.

Senco Gold & Diamonds has also announced a new campaign with Sourav Ganguly and the launch of its latest men’s platinum jewellery collection -- Men of Platinum. The collection marks a key milestone to celebrate the ongoing association between Senco Gold & Diamonds and Platinum Guild International. Ace cricketer and ex-Indian captain Sourav Ganguly would be the face of the campaign, donning statement platinum pieces from the collection as he talks about the choices he made at key decisive moments, those that marked his Moments of Truth and made him the man he is today. 

The company has also launched Dhanteras offers, which will be available across its showrooms and online channels till 6th November, 2021.

Customers can avail of the following benefits on purchases:

•          Save Rs 225 per gram (Rs 100 off + Rs 125 worth of silver per gram) on gold Jewellery

•          Get free gold and up to 75% off on making charges of diamond Jewellery

•          25% discount on making charges of Platinum Jewellery

•          15% discount on making charges/MRP of silver and gossip items