While Gemfind.net was a comprehensive B2B wholesale jewellery web portal, owners GemFind have created a B2C website called Gemfind.com. While Gemfind.net was a comprehensive B2B wholesale jewellery web portal, owners GemFind have created a B2C website called Gemfind.com. Through this, they have developed an experience of searching for diamonds and jewellery online, while purchasing it after a look at the actual piece at a jewellery store.%%Says company representative Alex Fetanat. "GemFind.com differentiates itself from e-business sites such as Blue Nile because customers can visit a local store selling the jewellery to try it on and help them make a more informed buying decision. They also have the option of buying that piece of jewellery online or at the local retail location."%%GemFind members can also access their diamond database of more than 50,000 diamonds. GemFind Network registered members who are industry-only diamond sellers and buyers can showcase and sell their merchandise directly to consumers. There are also some professional services and e-business tools, including an online wholesale-diamond-appraisal tool.