PMJ Jewellers launched its 1st small format mall-store, on September 26, at Sarath City Capital Mall, Kondapur in Hyderabad. This is PMJ’s 1st store in the new format and the 27th store in South India, the 6th store in Hyderabad. This move states the intent of the brand’s aggressive expansion plans. Noted Kuchipudi exponent and Padma Shri Awardee G Padmaja Reddy, who revived the dance form ‘Kakatiyam’ that existed 1,400 years ago in the Kakatiya dynasty, was the guest of honour.

The new store will effuse a distinctive aesthetic – balancing timeless tradition and fresh, contemporary design. The collection of exquisitely handcrafted pieces with diamond and other precious gemstones including rubies, emeralds, and sapphires, as well as exotic gems will be handset in 18kt and 22kt gold. On display will be bracelets, pendants, necklaces, earrings, and more, ranging from light weight everyday wear, ideal gifting solutions, and to stunning one-of-a-kind statement pieces to elevate your look.

Commenting on the launch of the store, Dinesh Jain, MD of PMJ Jewels said “We have reached this milestone only with the strong support and guidance from our customers and well-wishers. It is indeed a moment of pride for us to open our first mall-store. PMJ had in the past and continues to follow an approach which has helped us meet changing customer preferences and expectations. PMJ Jewellers is on a retail expansion mode and these small format stores will be one of our major growth drivers along with the larger format stand-alone stores. This will help us tap into the tremendous opportunities arising from the economic recovery and the aspirational intent of the newer generation. We will continue our retail expansion with these stores to get closer to customers and continue to strengthen product offerings to cater to their needs.”

PMJ Jewels CFO Kiran Shinde and COO Vincent Braganza shared, “This is a new beginning for us and we decided to make a foray into this model to accelerate our expansion. Considering the business momentum and accelerated demand in the last 3-4 quarters, we have decided to enter into this model of expansion plans of 100 small format mall-stores by end 2024. We welcome everyone to experience PMJ’s personalized hospitality while enjoying convenient retail shopping at a location close to your home.”