With this partnership, Tata Cliq will house exclusive collections from Zoya including the Aeterna and Samave collections that includes earrings, rings, bangles, bracelets, pendants, and necklaces.

Commenting on the launch, Gitanjali Saxena, chief business officer at Tata Cliq Luxury in a statement said, “We are elated to expand our fine jewellery category with the launch of Zoya on the platform. The brand has carved a niche for itself in the fine jewellery industry in the country. Known for its distinctive style, Zoya’s deep design stories inspired by the elemental feminine craft jewellery in a way that elevates it to a work of art.”

Amanpreet Ahluwalia, business head at Zoya added, “Proudly Indian at heart, Zoya translates India’s rich traditional legacy of artisanship into design language that is contemporary and global in its outlook. Zoya being on Tata Cliq Luxury is a moment of great pride and significance for us as it is two of the finest consumer-facing luxury brands from the House of Tata coming together.”

Zoya is a luxury jewellery brand from the House of Tata and currently has seven boutiques in Bengaluru, Mumbai, Delhi and Hyderabad.