Parineeti Chopra has announced her investment in Tritiyaa Fine Jewellery, founded by the renowned entrepreneur Kanthi Dutt, generating a buzz of anticipation among her audience.

Expressing her enthusiasm for her investment in the brand, Parineeti Chopra shared, "Jewelry is a timeless treasure that transcends generations. I'm thrilled to partner with this new-age jewelry boutique brand. I'm extremely excited about this collaboration with the young and dynamic entrepreneur Kanthi Dutt. This partnership goes beyond just financial investment; it signifies our shared vision of redefining elegance and style in the jewelry world."

Kanthi Dutt spoke about his association with Parineeti, stating, "She exudes cheerfulness and positivity. I was seeking someone who resonates with my jewelry style, and Parineeti, being a newlywed, understands the significance of jewelry for a bride. Together, we aim to create statement pieces that speak volumes about the bride on her special day. I can't wait for Parineeti to showcase our collection during her wedding."

Entrepreneur Kanthi Dutt shared, "My love for jewelry represents the celebration of life's precious moments. At Tritiyaa, each piece is a work of art, and every moment is a celebration. We offer an exclusive gold and diamond jewelry collection, including uncut, Victorian, and rare precious stones. Our partnership with Parineeti will elevate Tritiyaa to new heights, and my excitement knows no bounds."

Tritiyaa Fine Jewellery is a comprehensive jewelry brand committed to offering top-quality and exquisite designs. Located on Road Number 36, Jubilee Hills, Hyderabad, the brand plans to expand into multiple locations, including Bombay, Bangalore, and Visakhapatnam.