Melorra has launched its 30th pan-India experience centre in Kolkata on October 18. The store was inaugurated in the presence of Abhinav Kumar, Retail Head, Melora and Bengali actress, Koushani.

The experience centre is located on the ground floor of Azimganj House, Camac Street, and promises a new-age shopping experience. Visitors can explore Melorra’s collections, featuring gold and diamond jewellery pieces that reflect the latest fashion trends, with 18,000+ unique and trendy designs for everyday wear.

With 29 experience centres successfully operating pan-India, the 30th launch marks a significant milestone in the brand’s mission to make precious jewellery more accessible and stylish. Melorra offers a seamless omni-channel shopping experience and launches over 75 new designs every week, enabling customers to stay updated on the latest trends.

The brand has experienced robust growth over the past year, and the trend is anticipated to continue with plans to open 400+ stores in the next five years. Melorra now records ARR $100MN and aims to reach $1 billion in sales over the next five years.

Melorra’s Experience Centres are equipped with women-centric ‘Bliss Bars,’ where female customers can browse and try on jewellery with their friends and receive updates on the latest trends in the industry.

On the launch, Abhinav Kumar, VP Retail, Melorra, said, “In consonance with our mission of redefining the way jewellery is thought of, we at Melorra are delighted to announce the opening of our 30th experience centre in Kolkata. We firmly believe that every piece of jewellery should weave a distinctive narrative, and the new centre transcends the conventional notion of retail space and offers an innovative and immersive journey through the bylanes of style and fashion. At Melorra, we recognise that our patrons aren’t merely looking for jewellery- they are fashion enthusiasts seeking to be in tune with the latest international fashion trends. To cater to this aspiration, we have meticulously curated our stores.”