This Diwali, De Beers Forevermark brings back its bestselling collection. Built on a simple, strong yet versatile design idea, the range embodies a spirit of possibility and has already made a mark among discerning Indian women.

Avaanti, named after the Italian word for ‘forward’, is contemporary, everyday jewellery meant for trailblazers, aware of the ripple effect they own and spark. The Avaanti silhouette features a signature wrap aesthetic, drawing a symbolic arc of open or ‘unfinished’ circles on ears, fingers, wrists, and necks.

“Jewellery, particularly diamonds, symbolize prosperity during the festive season. When selecting jewellery for celebrations, women often seek authenticity, natural beauty, and meaningful designs that offer timeless elegance and versatility to complement any outfit, any day. The Forevermark Avaanti Collection embraces values of sustainability, as has been witnessed in festive jewellery trends this year, adding an extra layer of significance to the jewellery choices made during Diwali,” stated Amit Pratihari, Vice President, De Beers Forevermark.

The designs follow clean, circular forms with curvature in 18K plain yellow, white or rose gold. Or if one likes it sparkly, a delicate row of pavé diamonds glitter along the contours of several designs as well.  Each diamond in the collection comes with De Beers Forevermark’s unique inscription number that bears the assurance of each diamond being beautiful, rare, and responsibly sourced. Worn together or alone, these earrings, pendants, bracelets, necklaces and rings make a bold statement of confidence, adding to the ever-evolving story of those seeking their next adventure.