mirrAR.com, a portfolio company of Styledotme Fashion & Lifestyle Pvt Ltd, a pioneering force in cutting-edge augmented reality and artificial intelligence solutions, proudly announces a transformative milestone with its latest funding round, raising INR 13 Crores. 

Founded by the dynamic duo, Meghna Saraogi and Lalit Vijay, mirrAR.com is poised to seize a significant share of the market by 2025. Diaspark Inc led the round along with participation from India Angel network (IAN) and other prominent angel investors include Vineeta Singh & Kaushik Mukherjee, Co-founders of Sugar Cosmetics, Khadim Batti, CEO and Co-founder of Whatfix, Ashish Tulsian, Co-Founder & CEO of Posist, Umang Bedi, Co-Founder of Dailyhunt, Aparna Chennapragada, CVP at Microsoft, Dipak Gupta, MD at Kotak Mahindra Bank, Shanti Ekambaram, Whole-Time Director at Kotak Mahindra Bank & Alagu Periyannan, Founder of BlueJeans by Verizon. 

 “Having known Meghna for about four years now, I'm very inspired by the great work she's doing at mirrAR, building a great product and I think she has a great team backing her vision up. I'm very intrigued by the potential of what can be done with the business and the technology that has been built. We're looking forward to joining forces as their partner & I wish the team the best.”, added Abhishek Chhajlani, Chief Operating Officer at Diaspark Inc. 

mirrAR, the AR/AI solution, redefines the way customers engage with brands inside the physical boundaries of stores and also, across their online channels. With a current employee strength of 30, the company now has 50+ clients including Tanishq Jewellery, Forevermark, Titan watches and more. mirrAR has witnessed accelerated growth for their portfolio brands in the last couple of years, with the post-integration impact of the technology hitting a solid 35% increase in conversions and a 160% increase in customer engagement, with over 100,000 hours of virtual try-ons in 2022 alone. 

After revolutionising the jewellery industry in India and foraying in the US market, the business is now aiming to capture the beauty Industry with their revolutionary virtual try-on experiences. “mirrAR is revolutionizing digital commerce through AR and I believe that their technology is transforming fashion and beauty retail. I am grateful for this opportunity to partner with Meghna and Lalit, who are two of the most resilient and talented founders I have met.” added Vineeta Singh, Co-founder & CEO at Sugar Cosmetics. 

Virtual try-ons & Immersive shopping experiences — be it on websites or in-stores — have become a key way for brands to enable product-interaction with their customers. A study by the Aberdeen Group (Aberdeen Strategy & Research) found that businesses that use AR to enhance their customer experience see a 20% increase in customer satisfaction and a 15% increase in sales. Another study by Gartner found that by the end of 2023, 70% of businesses will be using AR to improve customer engagement. 

“While we’re constantly innovating for the Jewellery Industry, we’re very excited about taking over the beauty and wellness industries too. They have always been about staying ahead of the curve, with a linear focus on creating memorable customer experiences. With mirrAR, we’re redefining that curve by making it more digital, immersive and experimental. Customers are more aware today and expecting brands to innovate consistently. With our AR and AI technology, we're personalising and offering pre-visualisation makeup experiences globally to cater to these evolving needs',  added Founder & CEO, Meghna Saraogi.

The product for beauty will allow customers to virtually try on multiple shades of different product categories such as lipsticks, eyeliners, blushes and more on themselves, before they buy the product. Alternatively, shoppers will also be able to try on multiple celebrity, festival, occasion led looks & access all products used to achieve that look.  

The company is strategically poised to utilize these funds to enhance its proprietary technology stack & scaling up/expanding in the global beauty industry. The startup will use the fresh capital to enhance its growth by developing new business functions, advance innovation of its platform, strengthen its product, engineering, and design teams in India, and go-to-market teams in the US and Asia Pacific regions.