Bhima Jewels, an esteemed name in the Gold and Diamond Jewellery retail sector with a legacy spanning nearly a century, has solidified its presence with 60-plus stores in India and the UAE. Revered for its unwavering commitment to trust, purity, and craftsmanship, Bhima Jewels has taken a significant step forward by partnering with actress Sobhita Dhulipala, who now serves as the distinguished Brand Ambassador for the brand.

This collaboration represents a noteworthy milestone for Bhima Jewels, reaffirming its position in the realm of exquisite jewellery. Managing Director Abhishek Bindumadhav expressed his delight, stating, "We are thrilled to announce our association with actor Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita embodies values that resonate with our brand—her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty."

The announcement is accompanied by the launch of a new television commercial titled 'Made to Celebrate You,' which transcends conventional norms. While diamonds are often perceived as gifts for women, this commercial shifts the focus onto diamonds, paying homage to inspirational women from diverse backgrounds. The empowering message underscores the idea that women today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomizes this spirit in an unparalleled manner, standing as a perfect testament to the women Bhima Jewels aims to honour through its brand—a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels.