With this new collection ‘Forged by Fire’, the brand dedicates gold plated silver and plique-a-jour enamelled jewellery to women who have had it the hard way
This collection is for the women who are committed to their goals and dreams and have kept moving forward, despite the doubts and disbeliefs. They burned bright in a world of shadows, in spite of feeling lost at times or falling apart only to pick themselves back up.
Shaya’s ‘Forged by Fire’ campaign features three strong personalities who have excelled in their field of work – Rita Mukhopadhyaya immediate past President, Indian Woman’s Science Association; Amee Kamani 1st Indian female to win Asian Snooker Championship and Tannishtha Chatterjee, actor, writer and director known for her work in Hindi and English independent films with critical acclaim. All three of them have gone through adversities and have risen stronger in their own respective fields, like many other unrecognised heroes. Shaya celebrates and values their blazing spirit and encourages everyone out there to never let the fire within you die.
The collection is an interpretation of the blazing spirit. Metal and gradient enamel in shades of red are employed in such a way that it mimics the glow and flow of fire. As the empowered woman of the contemporary times, treat yourself to a night out and pair your cocktail glam style with this new launch from Shaya. This range is totally fiery and will add a contemporary look to any ensemble. Shop the glamorous range at heyshaya.com
Price range: INR 1600 onwards
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