This collection of the brand, which has a legacy of over 100 years, reflects its heritage, and dedication to the art of jewellery making.
The collection was introduced by Tehmasp Printer, Global CEO of IGI, alongside the company's directors. Each piece in the "Noor-e Azal" collection features large diamonds and exquisite gemstones, meticulously crafted by master artisans. These artisans have inherited and perfected their skills over generations, ensuring that every piece is a masterpiece of unparalleled beauty. From dazzling diamond necklaces, to intricately designed gemstone earrings, the collection exudes a timeless charm that is sure to captivate.

According to a company release, “The ‘Noor-e Azal’ collection is more than just jewellery; it is a celebration of heritage and craftsmanship. Each item has been carefully crafted to enhance the natural brilliance of the precious stones, resulting in heirloom-quality pieces that can be treasured for generations.”

Printer emphasized the vision behind the collection, saying, "Our goal with 'Noor-e Azal' was to create jewellery that embodies both timeless elegance and modern sophistication. Each piece is designed to reflect the unique style and grace of the wearer, making every moment truly unforgettable."

IIJS Premiere attendees were invited to explore the "Noor-e Azal" collection, and experience its regal splendour firsthand. For those unable to attend, the collection is available for viewing on the company’s website.