Featuring a unique combination of timeless craftsmanship and modern elegance, the Vivaham collection caters to the discerning tastes of today’s brides. The collection comprises eight marquee pieces in gold and diamond, offering luxurious yet versatile options for every wedding occasion.

What sets the Vivaham collection apart is its regional jewellery trousseau, meticulously crafted to reflect the diverse cultural heritages of various parts of India. From ornate South Indian temple jewellery to intricate North Indian meenakari work, the collection ensures that every bride can find a piece that resonates with her regional traditions while embracing modern aesthetics. Each design has been carefully curated to add grace and sophistication, be it for traditional ceremonies or glamorous receptions.

To mark the launch, Reliance Jewels introduced the ‘Brides of Vivaham’ campaign, celebrating the journey of the modern bride. This campaign beautifully encapsulates the joy and grandeur of weddings, showcasing brides adorned with exclusive jewellery from the collection. The campaign highlights the deep cultural importance of bridal jewellery, as it remains a cherished part of the wedding experience for generations.

Sunil Nayak, CEO of Reliance Jewels, remarked on the launch, saying, "Weddings in India are not just ceremonies; they are deeply rooted in cultural heritage and emotional significance. Bridal jewellery, in particular, plays a central role in these celebrations. The Vivaham collection is our tribute to this tradition, merging the old with the new. Each piece is designed to be more than just an adornment—it becomes a timeless keepsake, symbolizing love and family legacies."

In celebration of the wedding season, Reliance Jewels is offering special discounts, including up to 25% off on making charges for gold jewellery and 30% off on diamond value and making charges, valid until November 11, 2024. This limited-time offer presents the perfect opportunity for brides-to-be to invest in stunning jewellery at exceptional prices.

The Vivaham Wedding Collection is now available both online and in Reliance Jewels stores across 185 cities, making it easier than ever for brides to discover the perfect pieces to enhance their special day.