Malabar Gold & Diamonds, a global leader in gold and diamond jewellery retail, proudly presents ‘Solitaire One,’ a sophisticated new collection featuring natural diamonds, each certified by renowned international laboratories. The collection is brought to life with the radiant Alia Bhatt, Bollywood superstar and brand ambassador. The campaign highlights the timeless allure of solitaires, celebrating how these stunning jewels enhance life’s cherished moments and embody the deep love women feel for them.

The campaign begins with a visually captivating film starring Alia Bhatt, weaving together three poignant love stories. The narrative beautifully explores the bond between individuals and their soulmates, illustrating how solitaires become integral to life’s most unforgettable experiences. Alia Bhatt’s grace and charm add a layer of warmth and emotion, perfectly capturing the joy of finding "The One." The campaign is conceptualized by DDB Mudra.

MP Ahammed, Chairman of Malabar Group, shared, "With ‘Solitaire One,’ we’re not just offering a collection, but a tribute to timeless elegance and the power of love. This campaign reflects the profound emotional connection women have with solitaires, symbolizing elegance and enduring moments. We’re excited by the positive reception and proud to present a piece that represents the strength, grace, and individuality of every woman who wears it."

‘Solitaire One’ is poised to redefine the solitaire jewellery experience, with a carefully curated range of natural diamonds designed to be cherished for a lifetime. The collection is available nationwide, and every diamond above 0.30 ct, along with each jewellery piece, undergoes a thorough two-step certification process, ensuring superior quality.

What sets Solitaire One apart is its commitment to ethical sourcing, including a verified chain of custody and adherence to Malabar’s rigorous standards. Each piece undergoes 28 stringent quality checks and international certification. Malabar Gold & Diamonds ensures responsible sourcing of all gold and diamonds through authorized channels. Additionally, Malabar Group contributes 5% of its profits to various CSR initiatives, focusing on health, housing, education, environmental sustainability, hunger alleviation, and women’s empowerment.