The launch is accompanied by a multimedia campaign film created in collaboration with Wieden + Kennedy India and directed by Laurence Dunmore, renowned for his work in luxury storytelling.

The campaign centres on Zoya’s vision of a woman embracing her unique journey and evolving into her truest self. Alongside the debut of the Reborn collection, Zoya has also introduced a refreshed logo symbolizing creation, rebirth, and vitality.

A key highlight of the collection is the Eterna Cut™—an innovative, star-shaped facet that enhances the brilliance and visual appeal of the solitaires. The collection aims to celebrate simplicity, purity, and the intrinsic value of the solitaire.

Ajoy Chawla, CEO of the Jewellery Division at Titan, remarked, “At Zoya, a solitaire is more than just a symbol; it represents a personal journey. The Eterna Cut™ captures this essence with its captivating fire and brilliance, reflecting the inner beauty of the Zoya woman.”

The Reborn collection is available at Zoya’s 12 exclusive boutiques located in cities including Mumbai, Delhi, Bengaluru, Chennai, and Hyderabad. The brand continues to offer video-assisted consultations and home trials for a personalized shopping experience.