Founded by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has become a $100 million+ powerhouse in the US, UK, and Australia, known for its handcrafted gemstone, diamond, and pearl jewellery. With an eye on India's evolving jewellery market, the brand now aims to offer bespoke, made-to-order fine jewellery that blends traditional craftsmanship with cutting-edge technology.

“India’s jewellery market is at a fascinating inflection point,” said Ankur Daga, Founder & CEO. “Consumers are moving beyond mass-produced designs and seeking jewellery that tells a personal story. We’ve perfected this digital-first experience globally, and now it’s time to bring that innovation home.”

At the core of Angara’s India strategy is its vertically integrated, digital-first approach, which allows customers to personalise every element of their jewellery—from gemstone type and carat size to metal and setting—through an intuitive online platform powered by AI-driven recommendations. This model delivers both exceptional quality and pricing transparency by eliminating middlemen and reducing markups.

Aditi Daga, Co-founder, added, “Indian consumers have long had to choose between traditional jewellery or luxury brands with inflated prices. Angara fills this gap with jewellery that’s elegant, meaningful, and accessible—customised for each individual.”

Angara’s expansion comes at a time when Indian consumers are shifting from heirloom buying to more emotionally driven, everyday elegance. As interest in coloured gemstones grows amid price fluctuations in the natural vs. lab-grown diamond space, Angara—an authority on rubies, sapphires, emeralds, and more—is well positioned to capitalise on this trend.

With more than 1 million customers globally and facilities across Ireland, Canada, Thailand, and now India, Angara plans to complement its online launch with physical retail spaces in the near future. These experiential stores will offer in-person interaction with its collections while maintaining the brand’s hallmark of customisation.

To support its Indian customers, Angara has established end-to-end control over its supply chain, ensuring ethical sourcing, quality assurance, and craftsmanship excellence at every stage. Its sustainable, made-to-order model also aligns with the growing demand for conscious luxury among Indian buyers.

As Angara enters the Indian market, it’s not just launching another brand—it’s introducing a new era in fine jewellery. With a strong heritage, innovative spirit, and customer-first approach, Angara is poised to transform how India shops for and experiences jewellery.