Zoya, the luxury jewellery maison from the House of Tata, has introduced a new evolution of its celebrated Aeterna collection, reinforcing its reputation for crafting deeply meaningful and exquisitely designed pieces
The latest expression of Aeterna blends architectural finesse with ethereal grace, presenting sculptural hoop earrings, layered medallions, and statement rings—all infused with spiritual symbolism and artisanal precision.
Rooted in sacred geometry and inspired by the Flower of Life, the new drop adds a refined dimension to Zoya’s vision of elevated essentials. This evolution is marked by the addition of Green Amethyst to the collection—symbolising renewal—alongside the existing Purple Amethyst, which represents feminine energy. Together, they form a dual-toned narrative celebrating balance, harmony, and inner transformation.
“These jewels are more than adornments,” said Amanpreet Ahluwalia, Business Head, Zoya. “With this new expression of Aeterna, we offer pieces that embody intention and design, allowing women to form a personal connection rooted in meaning and elegance.”
Crafted in rose gold and designed with intricate, see-through construction that mirrors sacred motifs, each piece in the collection is a wearable meditation—timeless yet modern, bold yet serene. According to Revathi Kant, Chief Design Officer at Titan Company Limited, the design team reimagined Aeterna “through a more contemporary lens,” embracing sculptural silhouettes and rare gemstone cuts that enhance the emotional and artistic resonance of the collection.
Positioned as talismans for the modern seeker, Zoya’s creations speak to a woman’s spiritual journey—from introspective mornings to luminous evenings. The pieces are designed to transcend trends and act as personal symbols of strength, presence, and poise.
Zoya’s redefined Aeterna collection is now available across its boutiques, offering collectors and connoisseurs a fresh perspective on luxury—where jewellery becomes both art and inner reflection.
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