With a focus on accessible, sustainable fine jewellery, Aupulent has quickly become a leader in India’s growing lab-grown diamond space. The brand offers a curated range of 100% IGI-certified lab-grown diamond jewellery—including rings, earrings, bracelets, and pendants—positioned as both luxurious and environmentally responsible.

Building on a 150-year family legacy, Aupulent represents a generational evolution, meeting the expectations of today’s conscious consumer. Founder Surya Jain, a Harvard alumnus, brings a global perspective to the business, combining heritage with forward-looking retail strategies such as digital-first sales, transparency in pricing, and customized design experiences.

The brand’s online-first model has enabled it to reach a national customer base with secure, free shipping across India, a 15-day return policy, and a lifetime buyback guarantee. Though headquartered in Chandigarh, Aupulent has plans to expand its offline footprint with upcoming launches in the Delhi NCR region.

With a hybrid customization model—offering both online and offline consultations—Aupulent empowers customers to co-create bespoke pieces tailored to personal tastes. This approach, coupled with customer-friendly services, has helped the brand build a loyal client base spanning over 1,000 customers across age groups 25 to 65+.

Signature collections like Everyday Elegance, The Regal Edit, and Conscious Gifting cater to different life moments, from daily wear to celebratory and purpose-driven gifting. The brand currently boasts a catalogue of over 5,000 SKUs and is growing at a CAGR of 55%.

As Aupulent continues to scale, it remains committed to consumer education, digital innovation, and democratizing luxury with lab-grown diamonds at the core of its brand philosophy. The company aims to lead the next phase of India’s fine jewellery evolution—where beauty, values, and innovation go hand in hand.