A modern spin-off from heritage jewellery house DP Jewellers, Kumari Jewels is designed to resonate with India’s under-35 demographic, which makes up over 70% of the nation’s population. By embracing a style-first, digitally connected, and experience-driven retail model, the brand is reshaping what jewellery shopping looks like for young Indians today.

“Kumari is not just a new brand—it’s a new blueprint for what jewellery retail in India can look like,” said Amit Bandi, CEO of Kumari Fine Jewellery. “We’re building a model that’s agile, data-led, and deeply attuned to how young India shops today… With the momentum we’ve seen, our target of 35 stores in three years is not just ambitious, it’s inevitable.”

While DP Jewellers continues to operate 11 stores across Rajasthan and Madhya Pradesh, Kumari is focused on breaking out of the traditional mass-merchandise mould. Instead, it champions affordable luxury and self-expression, offering customisable, lightweight fine jewellery that blends global fashion with Indian craftsmanship.

“The jewellery market in India is ready for disruption,” said Vikas Kataria, Co-Founder of Kumari Fine Jewellery. “Kumari Jewels addresses a vital need—offering accessible, style-led designs that enable self-expression while staying true to our heritage of craftsmanship.”

Collections start at Rs.10,000 and go up to Rs.1.5 lakh, appealing to young professionals and fashion-forward consumers. The result? A strong digital presence with over 300,000 online engagements—up from just 25,000 in November 2024—and a 20% month-on-month revenue growth, doubling sales since launch.

“Our style-led approach brings international trends to India at prices that make luxury inclusive,” said Yash Kataria, Co-Founder. “We’re crafting a brand that’s aspirational yet attainable, and I’m excited to lead this journey to make Kumari a household name across India and beyond.”

Kumari’s omnichannel strategy—blending physical retail with strong digital outreach—has been a key factor in its success. Performance marketing and data-driven campaigns continue to drive traffic both online and in-store. Building on this, the brand is now eyeing international pop-up stores in London and the UAE by the end of 2025.

“Our designs are inspired by global fashion, blending contemporary aesthetics with India’s rich heritage,” said Supriya Kataria, Creative Director of Kumari Fine Jewellery. “We’re bringing in sleek, versatile pieces that resonate with the modern Indian woman—featuring minimalist forms and bold accents seen on runways in Paris and Milan, yet staying rooted in Indian cultural identity.”

As Kumari Jewels prepares to scale across Bengaluru, Hyderabad, Delhi-NCR, Pune, Ahmedabad, Baroda, Chandigarh, and Jaipur, it aims to set new standards in design-forward, youth-centric jewellery retail.

With strong leadership, a data-driven business model, and a firm commitment to inclusivity and modern design, Kumari Jewels is positioning itself not just as a jewellery brand, but as a cultural movement for a new generation of Indian women.