With plans to open over 40 new stores—largely in tier-2 and tier-3 cities—the brand is betting big on evolving preferences that prioritise self-adornment and affordability over traditional gold investment.

The brand, which launched 9-carat gold jewellery around Valentine’s Day, is riding a wave of demand for accessible luxury amid rising gold prices. India, long a stronghold for 22-carat gold jewellery, is now seeing a shift in consumer mindset, especially among millennials and Gen Z buyers. Brands like CaratLane and Kalyan Jewellers’ Candere are capitalising on this transition by offering more design-driven, lower-weight collections that suit everyday wear.

At the end of March 2025, CaratLane had 322 stores across India, making it the Tata Group’s second-largest jewellery brand by retail presence. In FY25, the company posted a 24% year-on-year revenue jump, clocking Rs. 35.83 billion, with operating profits of nearly Rs. 3 billion—its strongest financial performance to date.

CaratLane’s international ambitions are also growing, with plans to launch a second U.S. store in Dallas before Diwali and two new outlets in Dubai within the next eight months.

While economic pressures and soaring gold prices are pushing consumers toward lighter jewellery, the company has managed to increase its average bill value by about 10%, helped by new collections and expanding product variety.

CaratLane currently contributes roughly 6% to Titan’s overall revenue. With momentum from both domestic and international markets, the brand is positioning itself as a leader in the affordable, design-led jewellery segment—a space rapidly gaining importance in India's evolving gold-buying culture.