Aisshpra Gems & Jewels, a name long associated with trust and craftsmanship in eastern Uttar Pradesh, has opened its largest showroom yet in Sigra, Varanasi. Spread across three floors, the newly launched retail space represents a strategic move to deepen customer engagement in a market that has consistently demonstrated demand but lacked direct access to the brand’s full offering.

For over 85 years, Aisshpra has built its reputation from Gorakhpur, drawing loyal customers from across the region—including many from Varanasi. The launch of the Sigra showroom now brings that legacy closer to home for these buyers, while positioning the brand to reach a wider base in one of India’s most culturally significant and commercially active cities.

A Wide Product Range Rooted in Regional Aesthetics

The showroom features an extensive range of jewellery, from bridal and occasion wear to everyday pieces in gold, diamond, silver, polki, and kundan. A notable highlight is the temple-inspired collection, which draws on spiritual motifs and traditional craftsmanship—an aesthetic that resonates particularly well with Varanasi’s cultural heritage.

Bollywood actress Vaani Kapoor inaugurated the store, calling it “a stunning confluence of India’s traditional heritage and modern style.” Her presence underscored the brand’s dual focus on elegance and relevance across generations.

Positioned for Deeper Local Engagement

To mark the launch, the brand has announced a limited-time offer: customers purchasing jewellery worth ?2 lakh or more will receive up to 50% off on making charges for gold and diamond jewellery.

Directors Atul Saraf and Anoop Saraf emphasised that the new showroom is both a business milestone and a gesture of commitment to the Varanasi market. “Our family has carried forward a legacy of trust and quality through generations,” they said. “With this new beginning in the spiritual heart of India, we are proud to offer Varanasi a jewellery experience that is both timeless and contemporary.”

For jewellery manufacturers and retailers observing regional trends, Aisshpra’s expansion offers a clear signal: proximity, accessibility, and local resonance are becoming as crucial to customer loyalty as product itself.