Founded by {{Ramnikbhai}} and {{Sevantibhai Shah}} in 1969, {{Venus Jewel}} has established itself globally as a highly trusted polished diamond supplier, renowned for its commitment to excellence, transparent business practices and ethical values.%% In its existence in the diamond industry for over three and a half decades now, Venus Jewel pioneered numerous path-breaking measures that have revolutionized the domestic as well as international diamond cutting and polishing industry.%% Considered a benchmark for providing one of the best working environments globally, Venus' 8 storied 2,60,000 sq. ft. centrally air-conditioned, state-of-the-art manufacturing unit in Surat has redefined the concept of a modern diamond polishing unit. This first-of-its-kind composite factory, employing the most modern IT systems at a very early stage introduced various comprehensive systems, completely integrating their manufacturing and sales functions. By starting to manufacture 2-10 carats and above sizes on a large scale in 1988, they pioneered high value diamond polishing in India.

Venus Grading System:

The crown jewel in the company's list of achievements is their indigenously developed {{Venus Grading System}} (VGS) wherein by introducing 12 additional grading attributes besides the popular 4 C's, Venus Jewel has redefined generally accepted grading standards. %% Critical sub-divisions of these 16 attributes further, enable rational and logical derivation of each diamond's individual price - giving new meaning to 'transparency' and 'consumer confidence'. The VGS has also enabled pioneering the concept of packaging each stone in its own parcel, with all grading details printed on it - ultimately benefiting customers by making the diamond selection process easier and totally hassle free. A highly dedicated and committed team of artisans and graders ensures that there is no let-up in the consistency of their performance. It is extremely rare that an error can get past their keen eyes - an inevitable outcome from continuous checking and re-checking of every diamond multiple times before being sold.

Purchase Diamonds Online - as easy as search, click and buy:

On the basis of this unique grading system, Venus Jewel pioneered the concept of hosting their 'Diamonds Online'. Registered customers can log on to ##http://www.venusjewel.com##www.venusjewel.com##, and access grading details of all diamonds that are in stock with Venus Jewel. This one-of-a-kind concept never thought about before at the manufacturer level, has been welcomed with open arms by the company's trade clients located internationally. %% Further refining the Online Stock concept, Venus Jewel introduced the {{Confirmed Order Requirement System }}({{COR}}). Using this, clients can precisely specify their requirements in terms of carats, value, number of pieces, preferred price range and the 16 grading attributes of the VGS.%% Venus Jewel's clients no longer have to make tedious, time and money consuming journeys to India several times a year to purchase their requirements. Instead, they can select and order goods as per their specific requirements on a 24 X 7 basis. All this from the very comfort of their homes or offices!

The Key: Employee Motivation and Involvement

Ask {{S. P. Shah}} - the founder of Venus Jewel, "How have you achieved this?" and smiling satisfactorily with a sense of pride and joy, he makes it sound so easy, "I have not achieved this. It is my people - the Venus Jewel family that has made it possible. It is their dormant capability, the immense unused potential lying within each individual of our organization, which I have just made them aware of."%% One would wonder then, how does one motivate a moderately literate workforce of almost 1300 odd workers. "Simple", says Shah, "the general attitude of a typical management team has been to ask for more and more work from their employees - a situation where employees usually feel deprived of rewards for their hard work." %% Instead, says "SP" as he is popularly known in the industry, "We have provided employees with statutory benefits in compliance with all applicable rules and regulations. This has infused a sense of belonging and security in the workers thereby ensuring total employee commitment and dedication. Over and above these, though not mandatory, we have constituted a '{{Superannuation Fund}}' to provide pension benefits to our employees".%% To keep the employees motivated to deliver optimum performance, the unique '{{Incentive Linked Wage System}}' has been put in place. This motivational scheme has a fairly simple operating principle. If an employee commits an error he is penalized. Similarly, on his performing better he gets an incentive. This method automatically ensures that all employees give their optimum performance at all times. In doing so, they ultimately earn higher wages, making them an immensely happy and satisfied lot. %% To the company however, this results in continually improving performance. A win-win situation for all three - the employees, the company and ultimately the customers! And besides these three, the suppliers aren't complaining either! %% Today, having infused the diamond industry with radical and innovative ideas, Venus Jewel steadfastly forges ahead in search of new avenues, relentlessly trying to outperform themselves - a true reflection of their commitment to excellence!