Reiterating the relation between glamour and diamonds Ira Diamond Jewellery has crafted a specific diamond jewellery collection for a forthcoming Hindi movie ‘Love Story 2050’, by Harry Baweja. The pieces for the movie are an extension of Ira Diamond’s ‘Ira Love Story Collection’ which exemplifies timeless love. The collection was unveiled by the movie’s actress Priyanka Chopra. %% The collection is crafted in brown and white diamonds, embedded in matt gold finished rings and earrings. The diamond company is also publishing a coffee table book, besides hosting a contest and other activities. %% The company stated that it considered the opportunity as beneficial as Harman Baweja and Priyanka Chopra personified the Ira Love Story Collection brand