During the first quarter of 2009, revenues decreased by 14 percent for multi-channel retailer ShopNBC, and amounted to $133.8 million. Comparatively, during the same period last year the revenues amounted to $156.2 million. %% The channel’s product mix during the first quarter included watches, coins, collectibles as one group, computers and electronics as the second major group, followed by jewellery which occupied the lowest share in the product mix pie. The stock of jewellery had reduced by 51 percent. This inventory, according to reports was the lowest level for the channel since the past six years. The channel is looking at increasing the inventory levels during the second quarter in categories including jewelry, home, fashion and beauty. %% During the coming months, the channel is working at repositioning its jewellery business to deliver more affordable items, giving higher margins and catering to a wider audience.