DIECI is a consortium among private firms of small and medium sizes, which actually operates only in the goldsmith’s sector. It’s vital statistics are ;%%Employees - 201$$ Turnover-31,000,000 Euro$$% Export (average)-80% .$$Processed Gold/year - 2,100 kg.

The founder partners of DIECI have shared the logic of the aggregation among structure and the main objective is to create a collection, promoted with a single brand, that is different from the one of the other partners.$$The product of DIECI belongs to the sector of luxury, to transmit the maximum goldsmith quality of the “Made in Italy”. The aim, in fact, is to have a production that is totally realized in Italy, excluding any possibility to delocalize the activity, or part of it.

Targeting the Final Consumer :

DIECI markets its collections in the international markets, following a commercial policy targeting the final consumer and bypassing the traditional channels.$$So it applies to specialized or monobrand shops, department stores or chain of shops, by those is possible to transmit directly to the customer the essence of DIECI. To do that is important to keep the brand DIECI and its meaning, firmly shared by each partner, that is to revalue the “Made in Italy” in the goldsmith introducing something innovative that takes advantage from the aggregation. Another objective of DIECI, in the future, is also to join other firms of the fashion sector (not only goldsmith) and to collaborate with institutions and professional training schools, that share the philosophy of DIECI and are willing to increase its value.