A new haute couture jewellery line named Pejmani, has been launched by Pejmani Kerendian. Kerendian is the owner of Pejmani Jewels and Kerendian, which is a manufacturer and wholesaler of polished diamonds based in Antwerp. Earlier to his jewellery line venture, he has been supplying best of his stones to the elite jewellers of the world. %% The jewellery is designed by Kerendian himself with Oriental and European design influences including antiques, 19th century European paintings, sculptures and furniture, and art deco pieces.%% Kerendian also sells very fine large diamonds of 10-50 carats and his company undertakes customised stone cutting. The jewellery will be sold through appointment and top international jewellers. The company is working to tie-up with retailers in Russia, Europe and the United States. %% Kerendian belives that consumers are seeking for good investment purchases, high-end jewellery being one such.