Swatch, Known for its vibrant designs and colorful personality has announced its latest venture with art. The Swatch-art collection, aptly named Jelly in Jelly, is being launcehd worldwide on June 1, 2006 and will be available in all Swatch outlets across the UAE. The collection is a romance that began with Kiki Picasso in 1985, when the world-famous artist presented the first Art Special at the temple of modern art in Paris, the Centre Georges Pompidou. The romance blossomed, as love stories do, and caught the imagination of artists, filmmakers and fashion designers in the decades that followed the Art Special’s debut.%%Nakul Gopal, senior manager, Swatch, UAE said: “As a part of the Rivoli Group, we are proud to announce the launch of this new line in all Swatch and Hour Choice outlets, in the UAE. The Jelly in Jelly collection makes a bold statement, and highlights Swatch’s renewed relationship with art.” In May 2006, Swatch produced its 333 millionth watch, and is celebrating this with the launch of the new product line. Continuing the story between Swatch and art with a new collaborative artistic creation, the three members of the Blue Man Group will create a strictly limited edition model for the Swatch Jelly in Jelly collection, which will be presented to the world on the same day.%%Nicolas G Hayek, president and delegate of the board of directors of the Swatch Group, who will personally unveil the new product line in Lugano, said: Swatchs success is never-ending, its a work of art. So what could be more natural than re(uniting) Jelly in Jelly with art?” The Swatch Jelly in Jelly collection therefore particularly represents a renewed blossoming of the old romance between Swatch and art.