Tara Jewellers, the retail arm of Tara Jewels Limited, has announced some launches in its retail segment, a new collection of exclusively designed collection of cocktail rings and a flagship store ;launch in Mumbai. %% The collection of rings – named ‘Star princess’ collection, offers diamond studded star shaped rings in several designs (a patent trade mark of the company), with an original center diamond composite head made up of princess center and 4 trillion diamonds forming a radiant star. All diamonds are carefully picked to make a perfectly matched star. %% Talking about the new collection, Mr. Vikram Raizada said, “The Star princess collection is an ideal indication of the fact that variation in diamond jewellery is creating a huge fashion statement amongst women today, no longer does one need an occasion to wear cocktail rings.’’ The collection is targeted at women who believe wearing one piece of outstanding jewellery has more impact than several such pieces, and as such flaunt cocktail rings as the ‘oomph’ factor. %% Tara Jewellers also launched its Mumbai Flagship store in Bandra. The layout of the store, which has been especially designed by international design consultancy, Fitch. Speaking about the launch, Rajeev Sheth, Chairman & Managing Director, Tara Jewels Limited, said, “The retail revolution has opened the flood gates for national and international brands to make inroads into the Indian market, luring the customers with creativity and innovation. This has made branded jewellery, the new market mantra, which promises to suit the needs and budget of every Indian pocket. Tara brings in the finest jewellery with designs tailored to suit Indian consumers needs and preferences. With our new format stores, we look forward to change the way people shop in India.” %% Founded in 1995, the Tara Jewels Group delves in gold and diamond jewelry retail, manufacturing design and distribution of jewellery with offices in China, the United States and India. It is the recipient of two awards for “Global Supplier” from Wal-Mart, and is now set to launch its retail stores, Tara Jewellers, across India. The Company is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with SEBI.