Leading CZ gold jewellery brand Agni CZ Gold Jewels has signed on Bollywood actress Amrita Rao as brand ambassador, for its jewellery range that speaks of the modern yet traditional mind of the woman of toady. Besides being a popular face on the Silver screen the actress had earned accolades like the Dadasaheb Phalke Academy Award, a persona which the brand feels epitomises its value – ‘‘Anmol… Aap hi ki tarah’. %% Director of Agni CZ Gold Jewels , Mr Ramesh Shoor said: “Amrita Rao is the perfect representation of the young, trendy and fashionable woman that Agni CZ targets. She lends a refreshing look to the brand. We are excited about having her on board as the new face for the most popular brand in India.” %% Speaking on the occasion, Ms Rao added – “I am delighted to be associated with a brand like Agni CZ that has garnered immense popularity not only in India but worldwide. I hope this association is amiable and mutually profitable”, Amrita Rao. %% Agni CZ Gold Jewels, is spearheaded by the Shoor brothers. It is first CZ Gold jewellery brand to be launched in India on a uniform MRP basis and has generated a distribution network of 4000 outlets in over 30 cities today. The company is ISO 9001:2008 TUV Certified. Every product is BIS hallmarked. Its various product ranges Kaira, Sumangal, Vivaah, Lavanya, Naqsh, Bhakti Sadhana, Vakratunda etc., carry its brand value ‘Anmol… Aap hi ki tarah – vast designs at affordable prices’, which target both the young and old. The brand is also retailed in overseas markets of UK, USA and the Middle East.